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  Why do marketers sell their secrets if they're so good?
Posted by: Kurt - 02-29-2020, 07:46 PM - Forum: Cash Cow Marketing - Replies (2)

Why do marketers sell their secrets if they're so good?

This is a question I've seen a lot over the years, but I've only seen snark replies and not any real "beef". (Pheeds => cows => beef...get it? Smile )

I can't speak for everyone that launches a product, but I can tell you my opinions and motivations.

First, "Why would someone sell their secrets" is a legit question. However, it is NOT a legit conclusion and is an ad hominem fallacy. Be suspicious but not absolute.

As a vendor, here are my reasons:

1. Ego. This is probably the most under-appreciated motivation in marketing, if not all of life. Don't underestimate being seen an "expert" does for the ego. Ever notice how many people that have spoken in front of crowds love to post those pics when promoting themselves? They're on a stage "above" everyone else.

2. Money. Yes, we think we'll make enough money to make it worth our while and that selling the product will make us more money than just using it ourselves. Hopefully vendors also consider the value to their customers and not just their own benefit.

3. Timing. Back in my SEO days I'd start getting hints in places like forums that other people were starting to figure out some things I already had. I figured if it was going to be made public, it may as well be by me. Just because you know a "secret" doesn't mean other people don't know it too.

4. I wanted it. This is something that goes against all traditional marketing advice, which is you don't create things for yourself you make them for the market. However, sometimes it makes perfect BUSINESS SENSE.

For example, I wanted Pheeders Membership Plugin to help with this Pheeds forum. I had it created for me. By offering it for sale I am making my investment back and using the money to finance further development for me and other Pheeders. It may not have been a perfect marketing decision, but it makes business sense to me.

5. Vendors also sell things when they don't fear competition. I'm not concerned about you competing with me with a similar forum. Just the opposite. I hope you are a part of the Forum Phorum (where we talk about forums) and we can work together.

There's a bunch of different "angles" even a marketing forum can have. Just make it look different and I'm sure we can think of ways that we both benefit.

Plus if any of you complain about "free speech"...I'm not stopping you from saying what you want and setting the rules on your own forum. I'll even help you get started. Smile

And there's an endless supply of other niches for your forums.

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  Redefining online and offline marketing?
Posted by: Kurt - 02-29-2020, 07:04 PM - Forum: Cash Cow Marketing - Replies (2)

I always classified online marketing as things like SEO, social media, PPC, email, etc...and offline marketing as radio/tv ads, print, billboards, etc.

But I think I was wrong. It isn't about where your ads and promotions are, it's about where you want your customers to come from (the market).

For me now, online marketing means you want customers to order online and offline marketing is you want customers to walk into your shop, call you on the phone or you go to their home, etc. You can get offline customers using online marketing and vice versa, so my original definitions don't really describe things well.

Do you agree? When you say "online marketing" and "offline marketing" what are the differences to you?

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  Fun, weird, wild and wacky marketing ideas
Posted by: Kurt - 02-29-2020, 05:28 PM - Forum: Cash Cow Marketing - Replies (18)

I love creative marketing. If you know of any original ideas post them below, including marketing humor, creativity and interesting trivia.

Here's an idea I cam across a while back. If you have a "boardwalk" business on the beach have some flipflops engraved on the bottom with a message like,
Follow me to Kurt's Pizza!

Then when people walk on the beach wearing them your ad will be inprinted in the sand with every step.

I think this could also work in ski resort towns where there's always snow on the ground. Could you have tire chains or something that goes on car tires to "print" a business card in the snow every time?

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  Your sitcoms by era
Posted by: Kurt - 02-28-2020, 08:51 PM - Forum: Out to Pasture - Off Topic - Replies (2)

It's hard for me to pick a favorite sitcom of all time because they changed so much over time. How about your favorite sitcoms from different TV eras/decades?

In about the order they aired:

Jack Benny - He holds up really well still.

Phil Silvers/Sgt. Bilko - Great cast of of TV roll players.

Leave it to Beaver "That's a fine looking dress you have on Mrs. Cleaver." - Eddie Haskell

McHale's Navy - Wally makes me laugh. Tim Conway got most of the attention but Joe Flynn was just as funny.

Dick Van Dyke - Growing up I thought going to work and cracking jokes was the best job in the world. I wasn't wrong. Smile

Addams Family - Al the characters are fun.

Gilligan's island - I think this was the first series where I saw all the reruns a bunch of times. I'll catch an episode or two a year still and it's funnier than I remember.

All in the Family - I think younger generations miss the intent of the show. It was the first sitcom to point out issues in our society. It tackled these issues with humor and a way that had never been done before.

Soap - Burt and Bob and Chuck...I'm laughing just typing this.

Cheers - "It's a dog eat dog world and I'm wearing Milk Bone underwear." - Norm Peterson

Seinfeld - Shrinkage...

Two and a Half Men - The ones with Charlie. Walden sucks.

Big Bang - I liked the nerds better when they were all single and the first 5-6 years were good.

What's yours? I think I'm missing some???

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  The Four-Letter Code to Selling Just About Anything
Posted by: Kurt - 02-28-2020, 08:24 PM - Forum: Cash Cow Marketing - Replies (5)

Really interesting, although a bit long, about the evolution of marketing in America and a really influential person most of us have probably never heard of...


Quote:"The world below would soon match his dreamy vision. Loewy would do more than almost any person in the 20th century to shape the aesthetic of American culture. His firm designed mid-century icons like the Exxon logo, the Lucky Strike pack, and the Greyhound bus. He designed International Harvester tractors that farmed the Great Plains, merchandise racks at Lucky Stores supermarkets that displayed produce, Frigidaire ovens that cooked meals, and Singer vacuum cleaners that ingested the crumbs of dinner. Loewy’s Starliner Coupé from the early 1950s—nicknamed the “Loewy Coupé”—is still one of the most influential automotive designs of the 20th century. The famous blue nose of Air Force One? That was Loewy’s touch, too. "

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  How To Create A Great Looking Ebook Cover For Free
Posted by: Kurt - 02-28-2020, 06:04 PM - Forum: Cash Cow Marketing - No Replies

BoxShot is a free site that creates ebook covers, DVD boxes, CD boxes and more. These “covers” can be used in marketing videos, sales pages, email squeeze pages and more.

The video below shows how to make an ebook cover in under 6 minutes using Box Shot and free image resources.


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  How to get tons of free public domain sound effects & music for your videos for free
Posted by: Kurt - 02-28-2020, 05:59 PM - Forum: Cash Cow Marketing - No Replies

Public Domain Sound Effects
Adding sound effects can really add to your videos, especially if you aren’t using a voice over.
FreeSound.org is a site that has a lot of effects, music, anything related to sound. However, not everything is free to use without attribution or for commercial use.

If you do a special Google search, you can come up with tons and tons of free sounds that you can use in all your projects and don’t need to give attribution. The “Creative Commons 0” license is basically a public domain license.

This search query is pretty much keyword + site + license:

Just copy/paste the following into Google, replacing “keyword” with your own keywords:

Quote:keyword site:freesound.org “This work is licensed under the Creative Commons 0 License.”

Some suggested keywords:
funny, sad, scary, spooky, tension, trailer, drip, gun, explosion, boom, phone, clock, alarm, ocean, waves, splash, gong, drumroll, punch, slap, honk, knock, door bell, slap, slam, static, swoosh, fall, thud, break, swoosh, magic, bounce, office, factory, school, crowd, laughter, cry, eat, nature, farm, barnyard, jungle, rooster, chickens, birds, crickets, animals, thunder, water, piano, music, harp, flute, mexico, india, african, tribal, drum, blues, western, reggae, ambience, sound track

More public domain sound efx:

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  Windows 10 with classic start menu
Posted by: Joe118 - 02-28-2020, 07:33 AM - Forum: Cash Cow Marketing - Replies (2)

[Posted with Kurt's permission]

YOU: a Windows 7 user forced to move to Windows 10, and now missing the classic start menu

ME: Your savior Wink  

I know of two Windows 10 apps that replace the new Windows 10 startup menu with something closely resembling the classic one found in Windows 7

First, check out http://www.classicshell.net/ -- it replaces the windows menu and also decorates your windows to appear more like Windows 7. This is the one I am using personally

Then, there is https://www.wintools.info/index.php/start-everywhere 'start everywhere', which, true to its name, can be started ANYWHERE on your screen by typing a hot-key of your choice.

No more silly Windows 10 start menu! You can thank me later Wink

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  How would you design these postcards?
Posted by: Kurt - 02-28-2020, 05:31 AM - Forum: Cash Cow Marketing - Replies (9)

A little while ago I was browsing eBay and saw a good deal on jumbo postcards. Each is 8.5 x 5.5.

Here's the situation. Let's say I have a domain for sale like MikesBikes.com and I want to snail mail every bike shop in the USA named Mike's Bikes.

Research shows there's 10 of them across the country.

How would you design the postcards to get the best chance to sell this domain name?

In another thread we talked about a book called "The Power to Get In". It uses what's known as "internal and external leverage". I believe external leverage would be really effective on the postcard since a domain name has built-in scarcity since there's only one.

Something like:

I'm also sending this opportunity to:

Mike's Bikes in Denver
Mike's Bikes in Wooster
Mike's Bikes in Boston
Mike's Bikes in Sacramento
Mike's Bikes in Omaha

...and only one can get it.

Do you agree? What else would you put on a big postcard? I have decent graphic skills and a printer. Any design or copy suggestions?

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  Best Low Cost Internet Marketing Resources
Posted by: Albert Grande - 02-28-2020, 05:04 AM - Forum: Cash Cow Marketing - Replies (4)

I hate paying full price. I like bargains and I'm always on the hunt to save money when I can.

One of the things I hate when I buy a product is monthly or yearly fees. Whenever possible I avoid these at all costs.

My absolute favorite resource for saving money is App Sumo  (No affiliate link here)

Over the last several years I have purchased:

Theme Isle WP Themes Life Time Plan for 5 Themes for $49.00
(Regularly $49.00 for 1 site per year)

In Video Life Time Plan $49.00
(Regularly $120 per year)

Lumen 5 Video Creator Free for 1 year
(Regularly $228 per year)

Tube Buddy Lifetime Access to 1 Pro Plan $39.00
(Regularly $108 per year)

These are just some examples.

I recommend App Sumo for anyone wanting to save money by buying tools and services. you cannot best the money-saving.

If you know of another great low cost please add them to this thread.

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