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Star Marketing Ethics Polls
Posted by: Kurt - 03-10-2020, 03:30 AM - Forum: Cash Cow Marketing - Replies (2)

One of the things I do online is sell print on demand tee shirts, mugs, etc. I have a couple of ideas for humorous tees about the corona virus.

Since this is a very new and trending topic/niche, corona merch could be in demand.

So, is it ethical for me to create and sell tee shirts with corona virus as the theme and profiting off what could be a major tragedy?

Please let's not get political with this topic...thanks.

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  What is where you live famous for?
Posted by: Kurt - 03-09-2020, 10:21 PM - Forum: Out to Pasture - Off Topic - Replies (5)

I live in Estes Park CO. It's a "summer" Colorado mountain tourist town. Most tourist towns in Colorado are winter sports resorts, and we get less snow (usually) on this side of the mountains.

We're the gateway to Rocky Mountain National Park, which is the 3-4 most visited national park in the US and known for the Park. We're also known for the Stanley Hotel which is where Steven King wrote The Shining.

But more than anything else, we're known for the elk that visit town. Just a few miles away is the largest concentration of elk on Earth and they visit town often and are our major tourist attraction. Mostly people from Denver/Boulder, but also from all over the World come here to see the elk.

BTW The Stanley was also used in the movie Dumb and Dumber. It was created as a resort for FO Stanley who created the Stanely Steamer steam powered car. Stanley once picked up Teddy Roosevelt in Denver and drove him to the hotel in Estes to go hunting.

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  What are some of your biggest mistakes in IM?
Posted by: Kurt - 03-03-2020, 07:05 PM - Forum: Cash Cow Marketing - Replies (3)

For me it was early on thinking that everyone with a competing product was an "enemy", when these people should have been thought of as future friends and partner.

I'm not sure it's a "mistake" but a weakness of mine is I don't connect easily with other people and have to work at it. IMO networking maybe the the single most impactful element of marketing (and life in general).

Anything marketing related you'd like a do-over for?

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  Pheeders Traffic
Posted by: Kurt - 03-03-2020, 07:09 AM - Forum: Cash Cow Marketing - No Replies

Did you come here from the Pheeders sales page looking for proof that the Pheeders system drives free traffic?

If so, you're the proof the strategy works by being here and reading this post. The Pheeders system is probably how you got here for the first time.

You were very likely brought to this Pheeds Forum thread because someone sent you to the Pheeders sales page using their affiliate link.

And there's nothing wrong with that. They sent you information about Pheeders and thought you'd be interested in it.

More importantly, you can do the same thing using Pheeders Membership Maker plugin to connect your own free MYBB forum with the WarriorPlus affiliate platform.

Go ahead a look around the Pheeds Forum. You'll see the public parts of the forum. People that get Pheeders Membership Maker plugin will also have access to all sorts of private forums and downloads.

By participating in the Pheeds Forum you earn Cow Chips which let you buy things like posting an ad, special downloads, coupons and more.

Here's a few links to get you going on the Pheeds Forum:

The Pheeds Forum Homepage with 3 public forums and many private forums you can't see unless you're a members:
https://pheeds.com/phorum/index.php

Pheeders FAST Step by Step Setup in Under 10 Minutes - 4 training videos all less than 10 minutes TOTAL to get you set up and running:
https://pheeds.com/phorum/showthread.php?tid=151

Why a forum instead of a blog?
https://pheeds.com/phorum/showthread.php?tid=119


Go ahead and look around. We really hope you'll stick around and join us and remember you can do this too.

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  What changed for keywords & why I stopped selling my keyword tool 15 years ago?
Posted by: Kurt - 03-02-2020, 07:28 PM - Forum: Cash Cow Marketing - Replies (1)

Many years ago I came up with a formula for keyword research and finding the most powerful keywords for SEO. I spent a few years trying to find if anyone had something like it I could use. There was only one keyword tool at the time that I could find and that was WordTracker.

I was a Las Vegas cab driver/pretty good blackjack and poker player at the time, but lacked confidence with the online SEO stuff. When I found WordTracker they showed their formula and it was exactly like my own. This gave me confidence my formula was mathematically correct...it wasn't a straight ratio of competition to demand.

But there was one BIG difference in our formulas. They only factored competition and demand. But being a decent poker player I understood the concept of "pot odds". In other words, even if you're playing the exact same cards it's better to be in big pots that little ones.

The didn't include the value of the keywords.

So after a few years of procrastinating I hired a coder and created PowBomb, the first desktop keyword tool that also included the value of the keywords in addition to competition and demand.

Things were a lot different then. We had access to stats that we don't have today. After enough things changed, I quit selling PowBomb....and once the stats become too poor to use, that's when you started seeing all the other keyword tools pop up.

Here's the difference...

Overture was the original PPC service where you could buy clicks from a search engine based on keywords. They displayed this info publicly. We knew the exact price webmasters were willing to pay for a click. No guesswork.

BTW, Overture went on to become GoTo.com, which was bought by Yahoo and then became Bing Ads...if my memory is correct?

Also, there were search engines like Infoseek and Hotbot that displayed a "relevancy percentage" in their SERPs. They told you exactly how competitive based on how well they were optimized. Do a search for "pokemon" and the #1 ranked site had a score of 68. Do another search for "SEO" and the top 300 (literally) had a score of 100.

Other search engines told you the exact number of monthly searches.

Back then PowBomb knew:
Exactly how much webmasters bid for a keyword for the top spot.
Exactly how hard it was to rank for a keyword
Exactly how much traffic a keyword got

All of these changed, but the keyword tools keep coming using inaccurate data. IMO many of the newer SEO keyword research tools saw a good idea and copied them without understanding them.

I still use keyword research tools but with the understanding that they really aren't that accurate. They just help me be more decisive when wading through "billions and billions" of keywords when trying to choose which keywords to use.

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  Who are these heffers?
Posted by: Kurt - 03-02-2020, 06:48 PM - Forum: Cash Cow Marketing - Replies (5)

I  have these two cow characters from CrazyTalk Animator 3 that I can pose and animate and they're the Pheeds.com mascots.

The black one has 3 face position poses so I use it as the main mascot:
[Image: giphy.gif]
[Image: giphy.gif]
[Image: giphy.gif]

I like the black and white one better, but it only has one pose:
[Image: giphy.gif]

Since I need to use the black one the most I want to name her Phebe...Sounds good with Pheeds Smile.

And the black and white one either Phay, Phelicia or Myrtle.

Do you have any better names than Phoebe, Phay, Phelicia and Myrtle? Phay is the easiest to type over and over. Smile

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  Do you use Screencasting for video marketing or other social media posting?
Posted by: Gord Isman - 03-02-2020, 06:22 PM - Forum: Cash Cow Marketing - Replies (2)

Is Screencasting for You? Do you do any screencasting for your video marketing videos or for what you publish on social media platforms like YouTube?

I had a fun time interviewing Steve Dotto, who I also watched for a few decades on Television in Canada.

Video on YouTube: Is Screencasting for You?


Many creators, trainers/educators and marketers create screencasts that are stored on YouTube, other cloud storage solutions/services, as well as in the corporate domain. 

In our conversation, we refer to Camtasia (Mac and PC) by TechSmith and Screenflow (Mac) by Telestream – higher-end screen recorder AND video editor solutions.

Of course, there are a plethora of tools out in the marketplace – both FREE and paid, but the focus of our conversation is to: help explain what screencasting is; the many uses for screencasting; and to help you decide if a screencasting tool solution is something you need in your repertoire of tools to create content.

For years, many of these screen capture products were highly perceived for their screen recording software features, not their video editing features.  Now, for many, the screencasting solutions are an all-in-one solution - screen recorder and video editor.

Are these combined screen recorder and video editor products all you really need?  Or do you need some other solution – for example: Filmora, DaVinci Resolve, Adobe Premiere Pro, or Final Cut Pro, to name a few?

What video editing solution do you use for your video marketing, and why?

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  Video Marketing Strategy
Posted by: Gord Isman - 03-02-2020, 05:41 PM - Forum: Cash Cow Marketing - No Replies

Video Marketing Strategy - Do you have one?

As I endeavour to develop my skills in Video Marketing, I had the pleasure to take a course with Ben Amos of Engage Video Marketing and Innovate Media. Ben works with brands and businesses creating video content for them.

This course was a huge eye-opener to me and helped me to enhance my skills in the area of Video Marketing Strategy.

Video Marketing Strategy is crucial in a world where there's so much video noise.

In this post, I’m sharing the video interview I did with Ben after the course. 
Ben covers many great tips on Video Marketing Strategy, including tips for small businesses, and some challenges they face in their online branding and video marketing. 

YouTube Video:
Video Marketing Strategy Interview



Here’s a list of the topic areas we cover:

  • Does your business have a video strategy?
  • Video Producer Challenge
  • How has the accessibility of affordable quality video gear affected video marketing services?
  • Empowering small business with video strategy
  • Fears and gear
  • What type of content should you be creating for your business?
  • Target audience and the buyer’s journey
  • Quality of production and your message
  • Small business challenges with getting going with video
  • It’s not about you
  • ROI and video
  • Lead with value
  • Repurposing content in your strategy
  • Storytelling and marketing
  • Video and platform strategy
  • Livestreaming and video strategy
  • Outsourcing vs In-house video marketing
  • The Video Strategist opportunity
  • Future trends in video marketing

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  Pharmers Market (was County Fair)
Posted by: Kurt - 03-01-2020, 06:26 AM - Forum: The Pharmers Market - Replies (1)

Pharmers Market Rules:

You need to purchase a "subscription" for 2 days to be able to post an ad in the Pharmers Market.

A subscription is 750 cow chips and a limit of one new thread/ad per subscription.

200 Chips - Pin your thread for 24 hours.

400 Chips - Add a highlight to your thread.

See the "Subscriptions" link in your Cow Chips Manager:
Your Cow Chips

You MUST include the following disclaimer at the bottom of your original posts:

Code:
This offer has not be reviewed by anyone at Pheeds
and does not reflect Kurt's or anyone else at Pheeds' opinion.

You agree to resolve any issues between yourselves, the buyer and seller,
and not get the other members of Pheeds involved in any way.

Affiliate links are OK but must be plainly marked with (AFF).

One offer per ad.

No illegal, racist, stolen products or offers that harm others or their property.

We reserve the right to reject any thread for any or no reason.

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  Pheeders FAST Step by Step Setup in Under 10 Minutes
Posted by: Kurt - 03-01-2020, 05:01 AM - Forum: Cash Cow Marketing - Replies (4)

This thread will show you how fast and easy it is to get your first Pheeders membership up and running, starting from scratch.

I didn't record this first video myself, because I don't have Softaculous or Fantasico, but it shows how to install MYBB in under 2 minutes using Softaculous in cPanel. Fantiastico will also install MYBB in about the same amount of time.

If you don't have either of them, it will take about 7-8 minutes extra to install MYBB manually. It's similar but you'll need to create an MYSQL database in cPanel and upload/ftp the forum files yourself.

Note - Be sure to copy/paste and save the following info when creating your forum:

  • Forum Admin Name
  • Admin password
  • Admin email
  • URL to your main forum page

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