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  Are you aware of the Decoy Effect?
Posted by: Kurt - 02-19-2020, 12:09 AM - Forum: Cash Cow Marketing - No Replies

Here's an interesting article about how pricing products using the "decoy effect" can be used for persuasion.


Quote:The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It

The effect was first described by academics Joel Huber, John Payne and Christopher Puto in a paper presented to a conference in 1981 (and later published in the Journal of Consumer Research in 1982).

They demonstrated the effect through experiments in which participants (university students) were asked to makes choices in scenarios involving beer, cars, restaurants, lottery tickets, films and television sets.

https://getpocket.com/explore/item/the-d...ket-newtab

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  what are some side things you did to get by
Posted by: Abe1 - 02-18-2020, 09:10 PM - Forum: Cash Cow Marketing - Replies (1)

Did you ever do some fast little things you did in your life to make some fast cash when you needed to? one time I rented a uhaul and went to a fleamarket with a big sign to hire me on it and got pepole to pay me to deliver some stuff for them. but then I tried it again in a few weeks and no one paid me and I lost my uhaul money.

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  Mirroring - Most popular names in the US.
Posted by: Kurt - 02-18-2020, 08:32 PM - Forum: Cash Cow Marketing - No Replies

IMO you want to speak the same language of the folks you are speaking to. Smile

One way to connect better with your audience when telling stories or using examples is to use the most common names from their era for the name of your characters. Or maybe you want a pen name to match the demographics of your readers on Kindle.

Deb says this post is groovy. Smile

Social Security’s Most Popular Baby Names by Decade
http://www.ssa.gov/oact/babynames/decade...1930s.html
http://www.ssa.gov/oact/babynames/decade...1940s.html
http://www.ssa.gov/oact/babynames/decade...1950s.html
http://www.ssa.gov/oact/babynames/decade...1960s.html
http://www.ssa.gov/oact/babynames/decade...1970s.html
http://www.ssa.gov/oact/babynames/decade...1980s.html
http://www.ssa.gov/oact/babynames/decade...1990s.html
http://www.ssa.gov/oact/babynames/decade...2000s.html

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  Any words or phrases that bring up memories of your past?
Posted by: Kurt - 02-17-2020, 03:36 PM - Forum: Out to Pasture - Off Topic - Replies (2)

Growing up my Grandmother used "gumption" and whenever I hear it I think of her and wish it was used more today. She also used "in a month of Sundays" and "a coon's age" to mean "a long time".

Any words or phrases that bring up memories of your past?

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  Singular They, Them
Posted by: 10x - 02-17-2020, 04:21 AM - Forum: Out to Pasture - Off Topic - Replies (3)

There are several different ways of writing the following. Which makes more sense to you? 

Ignore the fact that you could replace teacher with a name because this same model will be used many times in a 200-page book. This applies to a bunch of scenarios such as a spouse, a patient, a lifeguard, etc. where the gender isn't known or even very important. 

Note that this isn't about gender equality or anything like that. I'm just trying to figure out the best way to get my point across. #1 and #2 seem stuffy to me but while #3 is more and more accepted, there are a lot of people who would say it is wrong and judge the author negatively. 

1. The teacher was told s/he needed to get his/her things together and leave the premises by 2:00 PM.

2. The teacher was told she or he needed to get his or her things together and leave the premises by 2:00 PM.

3. The teacher was told they needed to get their things together and leave the premises by 2:00 PM.

Thanks.

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  How Do You Trust Someone You Hire?
Posted by: Karen Dot - 02-16-2020, 03:32 AM - Forum: Cash Cow Marketing - Replies (2)

How do you trust someone to work on your site that you don't know and have to give them your passwords? tia

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  The Little Red Hen...ever think about easy we really have it?
Posted by: Kurt - 02-15-2020, 08:28 PM - Forum: Out to Pasture - Off Topic - Replies (8)

My Grandmother used to tell me a story about the Little Red Hen. It was about working hard and used the example of every step of baking a loaf bread, from preparing the soil to baking the bread.

We used to have to work so hard just to eat. I often think about how little effort we have to put in today to have a loaf of bread.

The story of the Little Red Hen is about work and helping others, but it always made me think of how much work the Little Red Hen did to make her bread.

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  Testing... testing... one, two, three..
Posted by: Jeffery - 02-15-2020, 02:48 PM - Forum: Out to Pasture - Off Topic - Replies (2)

[Image: cow-testing.png?raw=1]
Hi Kurt Cool

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  Here's 3 free stock video resources that are a little 'different' if you need B-roll
Posted by: Kurt - 02-14-2020, 06:13 AM - Forum: Cash Cow Marketing - Replies (2)

Here's 3 free stock video resources that are a little 'different' if you need B-roll

Detonation Films
https://www.detonationfilms.com/Stock_Directory.html
Alpha/Chroma-keyed video of violent stuff, like explosions.

The News Market
http://www.thenewsmarket.com/
Free broadcast-standard video and multimedia content from video news releases service

Free Animal Videos
http://freeanimalvideo.org/
Stock video of animals, pets and wildlife.

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  The Billy Mays commercial manuscripts
Posted by: Kurt - 02-10-2020, 03:58 AM - Forum: Cash Cow Marketing - Replies (4)

These are 21 copywriting manuscripts from the late Billy Mays TV infomercials. You can see he pretty much has a formula that he uses for each commercial.

http://billymays.s3.amazonaws.com/billym...cripts.pdf

Here's one of his commercials. The PDF above has links to more of his commercials.

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