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My 1 Click Two Click Internal Linking System |
Posted by: Kurt - 06-06-2022, 12:20 AM - Forum: Cash Cow Marketing
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I've used this basic linking strategy for a very long time for niche sites of 20-100 or so pages. If you have fewer pages than that, just link to all of them from the home page.
However, you can and should create your own link juice. I think of linking in terms of:
Money Pages Are One Click from Homepage - These are your 10 or so money pages.
Category Pages Are One Click from Homepage - These pages link to your two click pages and your money pages. While some advice (which is really wrong) is to think of these as a "silo structure", I think of them more in old-school SEO terms as "gateway pages", whose main purpose is to make it easy for Google to spider the links and index the pages.
Support Pages Are Two Clicks from Homepage - Support pages are pages created to boost money pages by using contextual internal links.
Home page => Money pages => Other money pages and Occasionally other pages
Home page => Category pages => Support Pages => Money pages
All pages => Home page
Support pages typically don't have to be as long. Mix and match left over content to create articles of 650-1000 words or so for support pages that link to money pages. Call them "random stuff" or "in case you missed these" pages.
Also, while the category pages should be somewhat organized by theme, if one is getting pages indexed by Google and another isn't, use the good one.
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A really great tool for creating content for repurposing |
Posted by: Kurt - 06-05-2022, 08:59 PM - Forum: Cash Cow Marketing
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I recently posted about this on another thread but have been playing around with it some more and think it deserves a thread (or more) of its own.
First, I started making my own content creation tools more than 20 years ago and content creation is something I've paid attention to even longer.
The tools available today to help you create good, quality content amaze me. The ability of AI content helpers to help create written content is transforming the way we write.
On that other thread, I also talked about ClipChamp, a free program that does an excellent job with text to speech, as well as being a pretty cool video editor for marketers:
A couple of free content tools
But for this thread, let's talk about ScribeHow:
https://scribehow.com/
What it does is automates the creation of "how to's" and turns them into PDFs. You just turn it on and every time you click or scroll it takes a screen shot records the action for you. I've created a lot of "how to's" and ScribeHow probably makes it 75% easier.
For marketing, this means anything that can be done online can be easily be made into a HowTo.pdf and a PDF gives you additional assets you can sell, trade and use for incentives and bonuses.
You can also submit pdfs to pdf directories like Slideshare.net and Issuu, giving you more reach.
With the free version of ScribeHow it's easy to convert PDFs to images to import into your favorite video editing program. Note that you should still respect their branding and footers on the images when using the free version. It's your content that matters.
ScribeHow Pro is only $29 a month and it's the kind of program I recommend "bingeing" with. Use the free version to learn it. It won't take long. Then do research for topics including keyword research and finding things people need help with on forums, Reddit, FB, etc. Then spend your month cranking out as many How To's as you can, based on your research.
If you're bingeing, the reason to go Pro is really for just two things. You won't care about Engagement insights, since you won't be tracking them after 30 days. We're really only concerned with: - advanced edit and branding
- Export as HTML.
You can do these things without the Pro, but if you are actually using it, the time you'll save is more than worth the $29. Plus, ScribeHow deserves the $29 if you use it as you should.
When you export it as HTML, you have the foundation of a "pillar page". Now add AI assisted content and you not only have a quality web page filled with helpful content, you also have a PDF "quick start" you can use as a bonus, incentive, etc.
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How to find folks that want to make money online w/o searching for make money online |
Posted by: Kurt - 06-02-2022, 12:06 AM - Forum: Cash Cow Marketing
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An important concept when it comes to SEO, keywords and making money is to think about what people really want, not necessarily exactly what people search for.
Let's say someone does a search for "tee shirt mockups". Our first thought about this keyword phrase is the person is probably looking for some images they can modify. But what it we did a little deeper "poker read" into folks searching for "tee shirt mockups". We can probably assume these folks want to sell tee shirts and are looking for mockups to help them sell tee shirts.
Another example is someone searching for something related to Woocommerce. We can be pretty sure that this is someone that wants to make money with their website. Keywords like "WooCommerce marketing" or may be super-competitive. Many Woo-related searches will be performed by people interested in "WooCommerce marketing".
Maybe your research shows that "woocommerce custom fields" is a good keyword phrase to optimize for. You can (and should) create content around this keyword phrase that transitions into a good-paying affiliate program that will also help them make more money. They need themes, WP plugins, SEO, copywriting tips, merchant accounts...and more.
Amazon Kindle Direct Publishing (KDP) is another example. People that publish KDP books want to make money. Even a basic search like "kdp gutter margins" is done by a person wanting to make money. What software will help them that also pays you? Any courses to help them write better Amazon ads or rank better in the Amazon SERPs?
There's tons of keywords that are tied to people that want to make money, that aren't directly about making money. For starters:
Amazon affiliate
KDP
Etsy
Shopify
Adsense
WordPress
Woo
EPN / eBay Partner Network
Clickbank
ShareASale
CJ
Walmart Affiliates
...and plenty more.
These are all indicators of people that want to make money online, that aren't searching for "make money online".
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A really cool new video maker I just found... |
Posted by: Kurt - 05-29-2022, 10:10 PM - Forum: Cash Cow Marketing
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The video editor is called ClipChamp and Microsoft recently acquired it.
https://clipchamp.com/
It has a free version and paid versions starting at $9 a month, or $6 a month ($72) if you pay yearly.
The Business Platinum plan at $39/$27 looks interesting because it includes "Unlimited video and image stock". This is less expensive than many (most?) stock video memberships.
It has plenty of templates all digital marketers should be interested in: - Facebook video ads
- YouTube videos
- Instagram video ads
- Slideshow videos
- YouTube intros
- Promo videos
- Demo videos
- Video memes
- Video montages
- Facebook cover videos
- Testimonial video maker
- Corporate video maker
I wrote a little about ClipChamp's excellent text to speech generator in another thread about using AI to make videos:
Quick method for making quality videos people want to see using free AI tools
ClipChamp is something you should seriously consider adding to your marketing toolkit.
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