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The Four-Letter Code to Selling Just About Anything |
Posted by: Kurt - 02-28-2020, 08:24 PM - Forum: Cash Cow Marketing
- Replies (5)
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Really interesting, although a bit long, about the evolution of marketing in America and a really influential person most of us have probably never heard of...
https://getpocket.com/explore/item/the-f...t-anything?
Quote:"The world below would soon match his dreamy vision. Loewy would do more than almost any person in the 20th century to shape the aesthetic of American culture. His firm designed mid-century icons like the Exxon logo, the Lucky Strike pack, and the Greyhound bus. He designed International Harvester tractors that farmed the Great Plains, merchandise racks at Lucky Stores supermarkets that displayed produce, Frigidaire ovens that cooked meals, and Singer vacuum cleaners that ingested the crumbs of dinner. Loewy’s Starliner Coupé from the early 1950s—nicknamed the “Loewy Coupé”—is still one of the most influential automotive designs of the 20th century. The famous blue nose of Air Force One? That was Loewy’s touch, too. "
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How To Create A Great Looking Ebook Cover For Free |
Posted by: Kurt - 02-28-2020, 06:04 PM - Forum: Cash Cow Marketing
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BoxShot is a free site that creates ebook covers, DVD boxes, CD boxes and more. These “covers” can be used in marketing videos, sales pages, email squeeze pages and more.
The video below shows how to make an ebook cover in under 6 minutes using Box Shot and free image resources.
More:
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How would you design these postcards? |
Posted by: Kurt - 02-28-2020, 05:31 AM - Forum: Cash Cow Marketing
- Replies (9)
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A little while ago I was browsing eBay and saw a good deal on jumbo postcards. Each is 8.5 x 5.5.
Here's the situation. Let's say I have a domain for sale like MikesBikes.com and I want to snail mail every bike shop in the USA named Mike's Bikes.
Research shows there's 10 of them across the country.
How would you design the postcards to get the best chance to sell this domain name?
In another thread we talked about a book called "The Power to Get In". It uses what's known as "internal and external leverage". I believe external leverage would be really effective on the postcard since a domain name has built-in scarcity since there's only one.
Something like:
I'm also sending this opportunity to:
Mike's Bikes in Denver
Mike's Bikes in Wooster
Mike's Bikes in Boston
Mike's Bikes in Sacramento
Mike's Bikes in Omaha
...and only one can get it.
Do you agree? What else would you put on a big postcard? I have decent graphic skills and a printer. Any design or copy suggestions?
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Best Low Cost Internet Marketing Resources |
Posted by: Albert Grande - 02-28-2020, 05:04 AM - Forum: Cash Cow Marketing
- Replies (6)
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I hate paying full price. I like bargains and I'm always on the hunt to save money when I can.
One of the things I hate when I buy a product is monthly or yearly fees. Whenever possible I avoid these at all costs.
My absolute favorite resource for saving money is App Sumo (No affiliate link here)
Over the last several years I have purchased:
Theme Isle WP Themes Life Time Plan for 5 Themes for $49.00
(Regularly $49.00 for 1 site per year)
In Video Life Time Plan $49.00
(Regularly $120 per year)
Lumen 5 Video Creator Free for 1 year
(Regularly $228 per year)
Tube Buddy Lifetime Access to 1 Pro Plan $39.00
(Regularly $108 per year)
These are just some examples.
I recommend App Sumo for anyone wanting to save money by buying tools and services. you cannot best the money-saving.
If you know of another great low cost please add them to this thread.
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Are you loyal to any companies? |
Posted by: BobKa - 02-28-2020, 04:18 AM - Forum: Cash Cow Marketing
- Replies (6)
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My wife was the most company loyal person I ever met. If she liked a company they are the only one she would buy from. She would only eat a burger from wendys and only drive a ford and things like that. I never knew another person that was so set in her ways.
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Do you understand the Dominos ad campaign? |
Posted by: Kurt - 02-28-2020, 12:18 AM - Forum: Cash Cow Marketing
- Replies (7)
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I don't get Dominos' ad campaigns. Recently they had a campaign about delivery "insurance". Insurance if something is messed up is the last thing I want to think about when ordering pizza. I kind of want things to be right the first time. Plus, "insurance"...really for pizza?
Now they seem to be running a campaign targeting Gen X with commercials featuring a take off of Tom Cruise, Ferris Beuller and Norm from Cheers, all from the 80s.
I'm guessing that the insurance thing came from some research study, but it doesn't ring with me. I'm guessing it has to do with reaching the age group and they're trying to get the middle aged pizza customer niche?
Dominos has passed Pizza Hut in sales, so it's probably working, although some in that industry say it's because Pizza Hut hasn't innovated any new products in a while.
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