I always classified online marketing as things like SEO, social media, PPC, email, etc...and offline marketing as radio/tv ads, print, billboards, etc.

But I think I was wrong. It isn't about where your ads and promotions are, it's about where you want your customers to come from (the market).

For me now, online marketing means you want customers to order online and offline marketing is you want customers to walk into your shop, call you on the phone or you go to their home, etc. You can get offline customers using online marketing and vice versa, so my original definitions don't really describe things well.

Do you agree? When you say "online marketing" and "offline marketing" what are the differences to you?

I love creative marketing. If you know of any original ideas post them below, including marketing humor, creativity and interesting trivia.

Here's an idea I cam across a while back. If you have a "boardwalk" business on the beach have some flipflops engraved on the bottom with a message like,
Follow me to Kurt's Pizza!

Then when people walk on the beach wearing them your ad will be inprinted in the sand with every step.

I think this could also work in ski resort towns where there's always snow on the ground. Could you have tire chains or something that goes on car tires to "print" a business card in the snow every time?

It's hard for me to pick a favorite sitcom of all time because they changed so much over time. How about your favorite sitcoms from different TV eras/decades?

In about the order they aired:

Jack Benny - He holds up really well still.

Phil Silvers/Sgt. Bilko - Great cast of of TV roll players.

Leave it to Beaver "That's a fine looking dress you have on Mrs. Cleaver." - Eddie Haskell

McHale's Navy - Wally makes me laugh. Tim Conway got most of the attention but Joe Flynn was just as funny.

Dick Van Dyke - Growing up I thought going to work and cracking jokes was the best job in the world. I wasn't wrong.

Addams Family - Al the characters are fun.

Gilligan's island - I think this was the first series where I saw all the reruns a bunch of times. I'll catch an episode or two a year still and it's funnier than I remember.

All in the Family - I think younger generations miss the intent of the show. It was the first sitcom to point out issues in our society. It tackled these issues with humor and a way that had never been done before.

Soap - Burt and Bob and Chuck...I'm laughing just typing this.

Cheers - "It's a dog eat dog world and I'm wearing Milk Bone underwear." - Norm Peterson

Seinfeld - Shrinkage...

Two and a Half Men - The ones with Charlie. Walden sucks.

Big Bang - I liked the nerds better when they were all single and the first 5-6 years were good.

What's yours? I think I'm missing some???

Really interesting, although a bit long, about the evolution of marketing in America and a really influential person most of us have probably never heard of...

https://getpocket.com/explore/item/the-f...t-anything?

Quote:"The world below would soon match his dreamy vision. Loewy would do more than almost any person in the 20th century to shape the aesthetic of American culture. His firm designed mid-century icons like the Exxon logo, the Lucky Strike pack, and the Greyhound bus. He designed International Harvester tractors that farmed the Great Plains, merchandise racks at Lucky Stores supermarkets that displayed produce, Frigidaire ovens that cooked meals, and Singer vacuum cleaners that ingested the crumbs of dinner. Loewy’s Starliner Coupé from the early 1950s—nicknamed the “Loewy Coupé”—is still one of the most influential automotive designs of the 20th century. The famous blue nose of Air Force One? That was Loewy’s touch, too. "

BoxShot is a free site that creates ebook covers, DVD boxes, CD boxes and more. These “covers” can be used in marketing videos, sales pages, email squeeze pages and more.



The video below shows how to make an ebook cover in under 6 minutes using Box Shot and free image resources.

[Posted with Kurt's permission]

YOU: a Windows 7 user forced to move to Windows 10, and now missing the classic start menu

ME: Your savior   

I know of two Windows 10 apps that replace the new Windows 10 startup menu with something closely resembling the classic one found in Windows 7

First, check out http://www.classicshell.net/ -- it replaces the windows menu and also decorates your windows to appear more like Windows 7. This is the one I am using personally

Then, there is https://www.wintools.info/index.php/start-everywhere 'start everywhere', which, true to its name, can be started ANYWHERE on your screen by typing a hot-key of your choice.

No more silly Windows 10 start menu! You can thank me later

A little while ago I was browsing eBay and saw a good deal on jumbo postcards. Each is 8.5 x 5.5.

Here's the situation. Let's say I have a domain for sale like MikesBikes.com and I want to snail mail every bike shop in the USA named Mike's Bikes.

Research shows there's 10 of them across the country.

How would you design the postcards to get the best chance to sell this domain name?

In another thread we talked about a book called "The Power to Get In". It uses what's known as "internal and external leverage". I believe external leverage would be really effective on the postcard since a domain name has built-in scarcity since there's only one.

Something like:

I'm also sending this opportunity to:

Mike's Bikes in Denver
Mike's Bikes in Wooster
Mike's Bikes in Boston
Mike's Bikes in Sacramento
Mike's Bikes in Omaha

...and only one can get it.

Do you agree? What else would you put on a big postcard? I have decent graphic skills and a printer. Any design or copy suggestions?

I hate paying full price. I like bargains and I'm always on the hunt to save money when I can.

One of the things I hate when I buy a product is monthly or yearly fees. Whenever possible I avoid these at all costs.

My absolute favorite resource for saving money is App Sumo  (No affiliate link here)

Over the last several years I have purchased:

Theme Isle WP Themes Life Time Plan for 5 Themes for $49.00
(Regularly $49.00 for 1 site per year)

In Video Life Time Plan $49.00
(Regularly $120 per year)

Lumen 5 Video Creator Free for 1 year
(Regularly $228 per year)

Tube Buddy Lifetime Access to 1 Pro Plan $39.00
(Regularly $108 per year)

These are just some examples.

I recommend App Sumo for anyone wanting to save money by buying tools and services. you cannot best the money-saving.

If you know of another great low cost please add them to this thread.

A big difference is Pheeds won't accept paid ads. Ads are only allowed in the County Fair and only active members can post in the County Fair sub forum, which is 250 cow chips. This  prevents "drive by marketers".

You can earn cow chips in different ways but the best way is to start a thread that gets a lot of other people to reply. You get 4 chips for starting a thread. AND you get 4 chips for each reply your thread gets, assuming the reply has a minimum of about 30 words or so.

Sure, we're just starting out and cow chips don't have a lot of value now. But as we grow and more things are added for you, Cow Chips will become a lot more valuable.

You also get cow chips for things like replying to threads, voting in polls. But starting a thread that gets others to reply is the best way for your chips to add up fast.

My wife was the most company loyal person I ever met. If she liked a company they are the only one she would buy from. She would only eat a burger from wendys and only drive a ford and things like that. I never knew another person that was so set in her ways.