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UberSuggest? |
Posted by: 10x - 01-15-2021, 01:10 AM - Forum: Cash Cow Marketing
- Replies (9)
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Has anyone used Ubersuggest or know how it compares to other SEO tools? I'm looking for keyword research help mostly.
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New major content type on pretty much all major platforms |
Posted by: Kurt - 01-14-2021, 04:35 PM - Forum: Cash Cow Marketing
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I believe the move to "short content" by the major platforms is one of the most profound shifts I've seen for online marketers I've seen and I've been doing IM since 1996.
Think about this...in the past 4 months Google, YouTube, Pinterest, LinkedIn, Twitter and Reddit have ALL major features and platforms to copy TikTok, which copied Instagram, which copied Snapchat.
More specifically, they all have added "story" or short content platforms. For example, YouTube now has "Shorts", which are vertical videos that are 60 seconds or less. Short content formatted for mobile devices.
Also Just Recently: - Google just launched Web Stories.
- Pinterest added "Story Pins"
- LinkedIn added LinkedIn Stories
- Twitter added Fleets
- Reddit bought the short content video platform Dubsmash
Again, this is all in the last few months and in addition to Instagram, Snapchat and TikTok short content formats.
The biggest User Generated Content sites are pretty much shouting at us what they want. They want short content formatted so it downloads quickly, is formatted for mobile phones...and is interesting.
In 26+ years online I'm not sure if I've ever seen the stars all align quite like this. This is a massive opportunity. Ranking Shorts in YouTube, Stories in Google and Story Pins in Pinterest will never be easier than it is now.
Here's a really good article about short form content and videos:
https://www.indiehackers.com/post/this-a...7177379a3d
Quote:What's the one thing Pinterest, YouTube, LinkedIn, Twitter, Reddit, and Google have in common? Over the past four months, they all launched their own Instagram story-like feature as part of their main product:
The article also brings up this point:
Quote:If you're familiar with the law of shitty clickthroughs, you'll know that each acquisition channel/strategy declines over time. Facebook Ads costs get higher year-over-year. SEO gets harder and harder as time passes, and so on.
There is one thing you can do about this: Keep an eye on new channels, so you can be the first to reap the benefits in case that channel takes off. This is what happened to Austin, the co-founder of Morning Brew.
This is probably something we should keep an eye on...
ADDED:
I've created some threads in the Stampede Training sub forum dedicated to some of the short format platforms and plan on adding more. I'll update the links below as more are added:
[SHORT CONTENT] Pinterest Story Pins for Marketing
[SHORT CONTENT] YouTube Shorts
[SHORT CONTENT] Google Web Stories - Getting Started
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Pinterest Traffic from Mick Meaney |
Posted by: Kurt - 01-07-2021, 05:59 PM - Forum: The Stampede
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1:00 Pinterest User Behavior - View Pinterest as a search engine. Setting up your account using basic SEO.
14:45 Use "Guided Search" suggestions as keywords for boards (and pins).
27:00 (about) discussion about using Pinterest Ads for keyword research. No need to spend for ads to use it.
I'll add a tip...when thinking of keywords for your boards check Google to see if Pinterest has any boards ranking and if so, is that board using an exact match keyword phrase as the board title or not? If there's no boards or if none are exact matches then it's more likely you can get your board to rank in Google as Pinterest gets a lot of love and authority from Google.
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