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Are you aware of the Decoy Effect?
#1
Here's an interesting article about how pricing products using the "decoy effect" can be used for persuasion.


Quote:The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It

The effect was first described by academics Joel Huber, John Payne and Christopher Puto in a paper presented to a conference in 1981 (and later published in the Journal of Consumer Research in 1982).

They demonstrated the effect through experiments in which participants (university students) were asked to makes choices in scenarios involving beer, cars, restaurants, lottery tickets, films and television sets.

https://getpocket.com/explore/item/the-d...ket-newtab
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