EAT and YMYL - Two Google ranking concepts that are common sense.

[Kurt]

YMYL stands for "Your Money or Your Life" and is a term used to describe web pages that are designed to offer advice on health, finances, and other topics that could have major implications for how people live their lives.

Think of the types of searches that can have significant implications on the searcher's life.

If you are creating content about these topics, your site will need good authority and respect on the topic from Google.

Related is EAT. EAT is a Google's acronym that stands for "Expertise, Authoritativeness, and Trustworthiness".

EAT is likely more important to Google for topics it considers as YMYL. Content giving advice on a topic like “severe chest pains” will probably be treated differently than a page about “Dad phart jokes”.

1. Expertise: Is your content written by someone who know about the topic?

2. Authoritativeness: Is your content written by someone with an authority on the topic?

3. Trustworthiness: Does the content have information about where it is coming from and does it have a disclaimer?