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getting started with copy writing
I'm just getting into IM and want to get better at copy writing. Anybody have any tips for getting started?
Signing up for AWAI's newsletters will give you a bunch of ideas. Yes, they are trying to sell you their programs but there is a ton of free stuff on their site too.
Copyblogger is another decent source for learning some copywriting tips.
Probably start with researching the AIDA formula, which stands for:
  • Attention
  • Interest
  • Desire
  • Action
These are 4 suggested basic elements of a sales letter. There are many other possible elements like social proof (testimonials), stating authority, removing risk (guarantee) and more.

IMO, start with the two A's in AIDA, Attetention and Action. These are headiines and calls to action and are the two most important and absolutely essential elements of making a sale. Get someone's attention and have them click a buy button. For me, everything else is secondary.

The good news is:

Headlines and CTAs are the easiest to learn, especially the basics. Do some googles for things like:
  • headline swipe files
  • CTA swipes
  • call to action examples

90% of your copy writing needs will probably be using these two elements.

You use the same principles of headlines in email subject lines. You also use CTAs to get people to open your emails. Then you want people to take action again and click links in your emails. Opening emails and clicking on links is why you send marketing emails.

It's also headlines and CTAs for Youtube. You need a great video title to grab attention and you want your video description to encourage people to actually click to view you video. And both of these are required in any Youtube thumbnail: Get attention and get an action (click).

PPC ads like Adwords and FB ads also use the two copy writing elements of headlines and CTAs almost exclusively. You pretty much write a headline and a CTA.

I suggest the first place to start is to begin reading about headlines and calls to action, then building the biggest swipe files for both that you can find....and keep building these for years into the future. Trust'll need a lot of them over time. Smile
Here's a great page about how to craft email subjects and can be applied to other aspects of copy:

I probably spend almost the same amount of time trying to create a good subject for my marketing emails as I do writing the email itself. It's actually the part of writing emails that I dislike the most because it takes so much time to come up with a few words. But those few words are the most important words.
As I posted above, my opinion is headlines and CTAs are the most useful aspects of copy for the majority of IMers. Here's some of my favorite links for writing headlines and email subject lines.

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

540 Email Subject Lines From Successful Marketers

557 Email Subject Line Hacks to Get You Noticed in the Inbox

801+ Power Words That Pack a Punch and Convert like Crazy

Over 7 Million Subject Lines Tested. #1 Free Subject Line Rating Tool.

41 Proven 'Fill In The Blank' Headline Formulas That Are Guaranteed To Get Clicked

And maybe the most useful tool is OneLook Thesaurus. Just use one of the formulas in the links and go to OneLook and find alternatives to create original headlines.
Here's a great 65 page PDF swipe file of headlines created by some of the biggest names in copy writing.

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