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Covid 19 Survival "caring"marketing Ideas
#1
So I got the go Ahead from Kurt to open this thread.
PLEASE NOTE - This is NOT for gaming it with the vulnerable. I have seen already some scam marketers digging deep in the pit by selling more fear...This is not about that. Thank you.

Lets put our heads together as a Braintrust here perhaps?
Or If not - Lets look at trending Niches of sales/services we can honorably help out, helping our own families at the same time.

My first seed ideas based off what I could do with my skill sets are:

1. Small membership club on Localised B2B helpline Information & Networking
2. Free Webinars (to) Paid consultancy on supporting sales & Cashflow Ideas for New Home Business start Ups
3. Helping Schools set up webinar platforms
4. Helping B2B to set up seminars online
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#2
This is a tough one...I think my first inclination is to try to tie a product or service into some type of charity or helpful event and send out press releases if relevant...but I keep getting back to just surviving.

I think some online side hustles are a possibility and training for employees to help them survive? With that said, my side hustle selling tees on etsy isn't doing well lately and I'm not sure people are spending money, or if they should.
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#3
Fortune 500 Companies are actively emailing their client base with 'We See You' types of emails that are purposed to convey the respective companies sense of concern. Some of the companies explain that employees traditionally in the field are now conducting online chats, webinars, etc. in the stead of the traditional face-to-face meetups.

Digital Marketing Courses are being promoted by many Digital Marketers at the moment. The reasoning is that more people are 'home locked' theses days compared to people that were not 'home locked' before the COVID-19 and thus are enabled to enroll in Digital Marketing Courses.

All in all, the target market considers that to be logical and acceptable.

The savvy Digital Marketer finds a way to promote both the Fortune 500 Companies and the Digital Marketing Courses.

Fortune 500 Companies, for starters, are actively seeking contractors to train employees to work-at-home.

Digital Marketing Courses, for starters, are actively seeking Digital Marketers to promote the courses, aka affiliates.

All in all, monetarily the customer has nothing to lose if they are not required to spend money, ex: free course.

Enter the upsell. That usually requires the customer to spend money and like Kurt said... "I'm not sure people are spending money, or if they should."
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#4
Times like these bring out the best and the worst of people.

Finding a balance is key. It does feel "icky" in a way to push stuff when people don't know if they'll have food to eat next week or if they'll be dead.

But at the same time, marketers need to eat too.

These 20% off my $2,000 product because of the virus offers, though, stink to high heaven for me. It's like getting a Christmas gift of 20% off a course. That's not a gift in my opinion. But that's just me.
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#5
I think this is an important question, I'm just not sure the answer. I personally struggle with whether I should still email people with my offers. This is a plan I've had for months and has had set back after set back and delay after delay. But should people be spending money on IM stuff now? Balancing my needs with what's best for others along with the thought that we need to continue "normalcy" as much as possible and we still need to spend money to keep the economy going.

...and I don't see a clear and obvious answer.
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#6
It shows your heart is in the right place Kurt. your courses, tips, insights are pennies on the dollar for the type of returns one could achieve, making you one of those trusted experts who price point in a very fair way....WE all know that in this forum, others do not. How you communicate that to people is the mystery unfolding.

On a different note I have this video insights to share by another honest dude - Neil Patel.
The advice about the coming recession is now very relevant.

https://www.youtube.com/watch?v=T6r4fb2EgVY


TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
[01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
[02:40] I see every single side of marketing.
[03:20] There are at least a billion blogs on the Internet.
[03:30] Do we honestly need this many blogs?
[04:15] All companies are leveraging digital marketing.
[06:22] We are all worried about another recession.
[06:32] However, during the last recession, Google’s revenue went up.
[07:32] Marketing is going omni-channel.
[07:47] Google has the majority of the revenue, with Facebook a close second.
[10:06] In general, social shares are declining.
[10:25] Google doesn’t penalize for duplicate content.
[12:25] If you don’t keep updating your content, you won’t maintain your rankings.
[14:11] Conversion rate optimization is not sexy, but it’s effective.
[14:35] It’s the smallest investment with the biggest ROI.
[17:09] There are so many tools to use to compare your competitors stats with your own.
[19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
[24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
[24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
[27:01] Email and push notifications are still a great way to market.
[30:00] The more you focus on conversions, the better off you will be.
[30:14] Conventional CRO tactics won’t work anymore.
[32:55] Personalized messaging is a great tactic.
[33:12] Chat is responsible for 28% of Neil’s sales.
[36:15] Anything you do in marketing and business should be researched and tested.
[37:12] That’s it for today!
[37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
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#7
You may have seen my Seedz.net is for sale. I didn't really expect it to sell here because of traffic. But it does bring up a point relevant to this thread.

With COVID people are bringing up growing your own food. The timing for me to try to sell this domain is now (or soon) when the market for this domain name is at it's highest.

Is it wrong of me to take advantage of the situation and try to sell it when the value of this domain name is at the highest?
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#8
(03-20-2020, 10:35 AM)Kurt Wrote: You may have seen my Seedz.net is for sale. I didn't really expect it to sell here because of traffic. But it does bring up a point relevant to this thread.

With COVID people are bringing up growing your own food. The timing for me to try to sell this domain is now (or soon) when the market for this domain name is at it's highest.

Is it wrong of me to take advantage of the situation and try to sell it when the value of this domain name is at the highest?
No, it is not wrong of you at all.
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#9
Ok this is getting weird, Bro & I thought ahead of curve about 5 weeks ago and started buying small amounts of necessities for our elderly folk. We also focused on seeds as a precaution (But also we plant anyway). By the time we went looking end of last week, all seeds for Veg were sold out, every shop except one which had just 8 packets left. Went to our local B&Q superstore today and there were only a handful of potato plants left which we bought.

PLEASE Get as much as you can for it. Now is your time & doing honest business to help your family with wise financial thought = wholesome
Trust me If I had the cash, I'd buy it. Its going to be all online next few months as restrictions in travel take place.
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#10
(03-20-2020, 09:39 PM)cosmic77 Wrote: Ok this is getting weird, Bro & I thought ahead of curve about 5 weeks ago and started buying small amounts of necessities for our elderly folk. We also focused on seeds as a precaution (But also we plant anyway). By the time we went looking end of last week, all seeds for Veg were sold out, every shop except one which had just 8 packets left. Went to our local B&Q superstore today and there were only a handful of potato plants left which we bought.

PLEASE Get as much as you can for it. Now is your time & doing honest business to help your family with wise financial thought = wholesome
Trust me If I had the cash, I'd buy it. Its going to be all online next few months as restrictions in travel take place.

If I had time I'd probably develop it myself. But the timing is best to sell it now. I guess I probably shouldn't assume everyone doesn't have money and it could be a good investment for someone.
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#11
I'd say go for it Kurt. If nothing else, you have enough morals/ethics to ask is it wrong. I think a bunch of the junk I'm getting are those who would stab their mother in the back or sell their firstborn for some good traffic. Smile
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#12
The Updated List of All Pennsylvania Businesses That Gov. Wolf Ordered Closed

This is a list of businesses that are ordered closed and includes a list of businesses that may remain open in Pennsylvania. It is expected that other states will follow a similar suit.

At the least one can determine which industries to target.
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#13
(03-20-2020, 10:35 AM)Kurt Wrote: You may have seen my Seedz.net is for sale. I didn't really expect it to sell here because of traffic. But it does bring up a point relevant to this thread.

With COVID people are bringing up growing your own food. The timing for me to try to sell this domain is now (or soon) when the market for this domain name is at it's highest.

Is it wrong of me to take advantage of the situation and try to sell it when the value of this domain name is at the highest?


Yes i was going to say that this is really a trending topic. its short term and if you do jump on it you really have to think of
it like that.  At most its like a 3 month thing.  That is one thing i've never been very good at.  I mean the time limit thing.
I've always loved the idea like crazy of getting a trending topic going but alas I'm like the non-energizing bunny I move at
the speed of STOP.  Lol.  But Kurt get that out there.  I wish I could buy it to tell you the truth but the price is a little high
for me.  I'm sure if you rock and roll that will sell.  You know how much people love those ready made stuffs online. no not wrong imho
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#14
Here's an idea that could be a useful service...

The Best Free and Paid Conference Call Services
https://www.quicksprout.com/best-confere...-services/
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#15
Here's a good thread on Reddit about businesses that will do well during COVID:
https://www.reddit.com/r/marketing/comme...uring_the/
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#16
Awesome List Kurt - Keep it going !
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#17
Here's a good article about copywriting during these times...It includes:
  • Guidelines for staying sensitive
  • Resources for ensuring accuracy
  • Suggestions for modifying your offers
  • Tips for keeping track of it all
https://www.wordstream.com/blog/ws/2020/...g-covid-19
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#18
[Image: 92003134_2600687743542665_36724856512923...e=5EB238A8]
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#19
Thanks for this but some are baffling - Country clubs? All the Ones locally I know are going bankrupt or soon will by End Of Sanctions (we've been told its probably June in UK ! ) Art Galleries - Again as above unless they mean online... Event photography - All events cancelled...
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#20
I really think it has to do a lot with online ordering.  The companies that have joined in got the ordering up or already
have it are doing better then they were before.  This does not include percentages as far as WHO is succeeding and
who isn't in the niche.   I hate the thought of charging anyone at this difficult time tho.  The trick is freebees and followups to them I think.
Its time to help people.  Just a heads up to Kurt for starting this as i really am loving this topic.
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#21
(04-08-2020, 01:42 AM)Claire Koch Wrote: I hate the thought of charging anyone at this difficult time tho.  The trick is freebees and followups to them I think.
Its time to help people.  Just a heads up to Kurt for starting this as i really am loving this topic.

I agree charging seems weird, maybe even"bad" in these troubled times (and who knows how long they will last) but we have to remember we can balance charity/helping/love/friendship while at the same time not hurting ourselves and making sure we can eat. I don't think it has come down to dog eat dog yet and I pray it won't but we do need to be able to feed and protect and nurture ourselves and our families. Like the stewardess says, we can't help others unless we put the oxygen mask on ourselves first.
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#22
(04-08-2020, 01:42 AM)Claire Koch Wrote: I really think it has to do a lot with online ordering.  The companies that have joined in got the ordering up or already
have it are doing better then they were before.  This does not include percentages as far as WHO is succeeding and
who isn't in the niche.   I hate the thought of charging anyone at this difficult time tho.  The trick is freebees and followups to them I think.
Its time to help people.  Just a heads up to Kurt for starting this as i really am loving this topic.


Thanks...but I didn't start this thread, cosmic77 did and it was his idea,  although I'm always willing to steal credit. Smile

This is a tough situation for me. I lost my only client (a close friend) because her Las Vegas business totally tanked. I closed my Etsy shop because some print on demand companies closed their factories and I'm concerned others in other states will too. I sell IM stuff but feel bad trying to sell things, but it's what I do.
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#23
(04-08-2020, 05:53 AM)Kurt Wrote:
(04-08-2020, 01:42 AM)Claire Koch Wrote: I really think it has to do a lot with online ordering.  The companies that have joined in got the ordering up or already
have it are doing better then they were before.  This does not include percentages as far as WHO is succeeding and
who isn't in the niche.   I hate the thought of charging anyone at this difficult time tho.  The trick is freebees and followups to them I think.
Its time to help people.  Just a heads up to Kurt for starting this as i really am loving this topic.
Thanks...but I didn't start this thread, cosmic77 did and it was his idea,  although I'm always willing to steal credit. Smile

This is a tough situation for me. I lost my only client (a close friend) because her Las Vegas business totally tanked. I closed my Etsy shop because some print on demand companies closed their factories and I'm concerned others in other states will too. I sell IM stuff but feel bad trying to sell things, but it's what I do.

----------------------------------------------------------------------------------------
always calling you my favorite marketer so willing always to give you extra credit even if its not warrented. Lol you do deserve it.  Did you upgrade the responses screen it seems better.  Or did i forget what it looked like before I took some time to work on my biz lol. I'm sorry to hear you had to close your etsy shop I thought about trying to do some design on there or do print on demand guess not for now anyways.  Its helpful for us to know not to start right now.  But I'm really sorry to hear you could not carry on.
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