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What are the essential tech skills for marketing online?
#1
I'm not sure there really are any totally "essential" skills...since most of these have work-arounds or people you can hire to do them for you, or both. And by tech skills I mean things that can be learned and aren't talents.

The skills below are the ones I think are the most useful BASIC skills for marketing online...and  I'm probably forgetting a few.
  • FTP - Not your hosting file manager.

  • How domain names and URLs work - basics.

  • Basic HTML - how to create a link using html and some other basic formatting of things.

  • How to install and access a php script (or Python, etc)

  • Basic Web Graphics - gif, jpeg, png, dpi, when to use each.

  • Also consider Office 365 skills, which include Excel, Word and PowerPoint.

What basic skills do you have that you feel have given you the best return on your investment of time?
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