How, When and Why You Should Optimize for Adsense and Not Google to Make More Money

This is an excellent strategy to use to make your AI content more profitable. The goal with this strategy is to optimize content for Adsense and NOT Google, to make as much per click as possible. There's a difference between Google optimization and Adsense optimization.

Why Optimize for Adsense? To Increase Your Revenue Per Adsense Click

Google has two concerns when indexing a page that has Adsense on it. One is how to rank the page. The other is trying to figure out what a page is about in order to serve relevant Adwords ads.

It makes sense/cents that If one page gets 6¢ per click from Adsense and another gets $6, the first page needs to get 100 times the traffic to earn the same as the second page. People complain about low paying clicks, but many don't do anything to increase the value of these clicks.

When to Optimize for Adsense? Whenever Your Page Gets Traffic From Places Other Than Google.

Since our goal here isn't to optimize for Google ranking but rather for Adsense clicks, we'll need to get traffic in other ways, like your email lists, social media, influencers, links, expired domains, YouTube and Reddit, etc. When your traffic comes from sources other than Google, focus on keyword value when selecting keywords to create content for, and optimize pages for those higher paying keywords and content.

Typically, higher paying keywords have stronger SEO competition, but there are many other traffic methods.

How to Optimize Your Pages for Adsense

You may have read about Adsense keywords that pay $100 a click and more. Maybe in theory. The reality is, those bids are likely the highest reported for the keywords and are what Google charges advertisers for ads shown on Google, and not what they pay out. Adsense ads on web pages and blogs will very likely get far less per click that the reports show.

Also, we shouldn’t assume each webmaster gets paid the same from Google, because they don’t. If you want to get paid $20 for a “mesothelioma” click, you’re going to have to earn Google’s trust first. Another likely factor in how much Adsense pays is how diverse your traffic is.

If all your traffic comes from a single source, expect clicks to pay less. If your traffic comes from many different sources then it becomes more likely you'll earn more per click. More likely is that those $100 clicks will actually result in you getting paid $2-$10, more or less.

However, this doesn’t mean we can't do some things to increase the value of our Adsense Clicks. The first step is to do a little research for the highest paid clicks:

There are a number of free and paid tools to help you find the highest paying keywords. Here's a couple of free tools:

Google Keyword Planner
The Hoth FREE Keyword Volume Checker

I used The Hoth's tool for these examples:

dogs		1.82
dog friendly hotel		0.97
dog insurance		10.39

If your goal is to make money while helping people with useful content, AND you can get traffic from places that isn't Google SERPs, what topic and keyword should you create content for?

Remember, you won’t get the amount shown per click. However, "dog insurance" will pay you the most per click, by far. Don’t worry too much about search volume, since you won’t be depending on search engine optimization for traffic. But you will want to make sure there is interest in the keywords.

Next, create a page with great info focused on a high-paying keyword. Let me repeat the GREAT INFO part. You want to create a web page with the best information possible. Take your time. The content is your product. Tell the good and tell the bad. The better the info you give, the more ways you can promote this page.

You must have a page that can pass a manual inspection from Google, as it may get a look if it makes money and is one of the higher paying keywords. Make sure it will pass a human inspection from Google and that real human visitors will find the page to be very informative.

Optimize the page HEAVILY for that keyword. This is essential:

Again, you are NOT optimizing the page to rank in Google. Instead, you are optimizing the page for Adsense so the most profitable ads will be displayed on your web page.

Use the main keyword (no long tails) in the typical SEO places, like file name, page title, meta tags, header tags, anchor text, etc. Also repeat it in the content a few extra times, but don’t over-do it. In addition, add a few LSI related keywords to the text. Find the highest paying keywords related to your main keyword.

Did you know that when Google bought the technology for LSI they didn’t do so for their search results? The main reason Google really wanted LSI was to determine what a page was about so they could target Adsense ads as accurately as possible. Use LSI keywords to optimize for AdSense.

It’s up to you to help Google display the most profitable ads. It bears repeating, you are NOT optimizing this page for Google ranking, it will be too difficult to do for the most profitable keywords. Instead, you are optimizing it for ADSENSE.

You want Google to display the highest pay per click possible. Start with a Adsense ad block that only uses one link. This will typically be the highest paying click. Generally, the more links you have, the less some of them will pay. But test one link against multiple links after you start getting traffic.

Place the Adsense ad block after your second paragraph and center it. Also try placing a second single link ad block right above your last paragraph. Since you only have one page, test the ad placement. You may even just want a single ad block, but test to see which gives you the best click throughs/most money.

Test, Test, Test

Test using a header and no header.

Try adding an affiliate banner at the top and bottom. This does two things:

1. Makes Google think the pages isn’t just made for Adsense.

2. Banners can and do divert your visitor’s attention away and to other parts of the page. Use what’s known as “banner blindness” to your advantage by diverting their attention away from the top/left of the page and to your Adsense block.

Link to Yourself Using Anchors

Use “anchors” for anchor text. Anchors are link "pointers" included in the html of a web page that allow visitors to click on a link and be taken to a different location on the same page. .Use relevant "short tail" high-paying keywords as your anchor text.

A good example of anchor links are "Top of Page" links you often see at the bottom of a web page where clicking the link takes you back to the top.

Another example is Wikipedia. Just about every Wikipedia page links to more content on the same page. These are anchor links. Also, use the main keyword in your anchor text that links to the anchor. This will help your Adsense optimization. Locate the anchor in a place right above your Adsense block, so if people do click the anchor link, they’ll end up right above your Adsense block.

Google still loves anchor text. The problem with anchor text is that many webmasters only use links to send people away from the page. Instead, set an anchor on your own page, so you are in effect linking to another area of the same own page. This will help increase the relevancy of the page so you have the best chance of getting the highest pay per click possible.

Use Camouflage

You may want more “camouflage” on your Adsense page, just in case a Google human does visit and to make sure they don't feel your page is just a "made for Adsense" page. Simply create an optin form for an email list. It doesn’t even have to be real or work. Google isn’t going to sign up for your list. Of course, you can always use a real email form, it’s up to you. Just be sure it doesn’t make your page more narrow, you want to keep it wide to make it harder to read and more likely someone will click on Adsense.

These Pages Are Your “Products”

Create a few of these pages. Then spend your time and effort getting traffic to these pages using social media, Yahoo Answers, Quora, Youtube, press releases, document sharing sites, etc. You can add retargeting pixels which allow you to advertise over and over to the people that visit your page.

Adsense can be very lucrative when using the right content focused on the keywords, and it’s probably the easiest way to monetize pages. You don't need to join multiple affiliate programs or create tons of low paying Amazon links...You just have to do a little research, planning and thinking, and sending traffic.