06-13-2021, 07:46 PM
Some random thoughts:
I do not claim to be an expert on cold calling, but I do know one thing and it isn't debatable. When cold calling (this is when whoever you are contacting doesn't know you at all) you MUST personalize each email, postcard, envelope for the specific person you are trying to reach. We use words like "prospects" and "leads" but these are actually individual people. These folks are bombarded with offers. To have a chance you MUST connect with them.
I get emails all the time about people wanting to submit a guest article on one of my sites. Over 90% of these emails don't even tell me which site of mine. I have many sites and I don't have a clue which one they are talking about. Not only should they tell me which site, it would greatly improve their chances if they told me something specific about the site or page. I want to know they're real and not just some bot.
Use their name in the email subject. Add their website domain name on the postcards. Mention something specific like "You're probably competing for customers with Acme Landscaping and General Grass". You can mention competitors as a means of leverage or as showing empathy for their situation. Now you're making it personal.
For more Google "tips for cold calling".
Printing - Try to print at 300 DPI. I believe this is Word's default but check it. Google "how to set default dpi Word". Also, most images you find online are for online, which has a low quality of 72-96 dpi. If you are using stock images for print from a site like Pixabay ALWAYS download the largest size then shrink it to fit in Word. Also remember certain colors like florescence and metallic colors and many gradients don't print well.
Legal issues / CANN Spam regulations:
Can Spam Act - Google
Is it Legal to Email Someone - Google
I do not claim to be an expert on cold calling, but I do know one thing and it isn't debatable. When cold calling (this is when whoever you are contacting doesn't know you at all) you MUST personalize each email, postcard, envelope for the specific person you are trying to reach. We use words like "prospects" and "leads" but these are actually individual people. These folks are bombarded with offers. To have a chance you MUST connect with them.
I get emails all the time about people wanting to submit a guest article on one of my sites. Over 90% of these emails don't even tell me which site of mine. I have many sites and I don't have a clue which one they are talking about. Not only should they tell me which site, it would greatly improve their chances if they told me something specific about the site or page. I want to know they're real and not just some bot.
Use their name in the email subject. Add their website domain name on the postcards. Mention something specific like "You're probably competing for customers with Acme Landscaping and General Grass". You can mention competitors as a means of leverage or as showing empathy for their situation. Now you're making it personal.
For more Google "tips for cold calling".
Printing - Try to print at 300 DPI. I believe this is Word's default but check it. Google "how to set default dpi Word". Also, most images you find online are for online, which has a low quality of 72-96 dpi. If you are using stock images for print from a site like Pixabay ALWAYS download the largest size then shrink it to fit in Word. Also remember certain colors like florescence and metallic colors and many gradients don't print well.
Legal issues / CANN Spam regulations:
Can Spam Act - Google
Is it Legal to Email Someone - Google
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