Pheeds Leads - prospecting for customers on a budget

[Kurt]

Printing and "Mail Merge".

If you live in the US you can print and send postcards. I've sent tons of postcards printed with my home printer I bought 10-12 years ago for $29. There's also printing services online that will print and mail postcards for you at a reasonable price.

I use the "jumbo" postcards that are 8.5 x 5.5 and come two per sheet. The jumbos are actually the same price as the "regular" postcards if you shop around a little. Walmart has 200 jumbo cards for $16 last time I checked. The jumbo are more expensive to mail 52 cents to 36 cents for regular cards, but give some much more space to sell I find them to be worth it. However, if you're mailing in large numbers the postage difference can really add up. I tend to mail in smaller numbers.

Once you have your PhantomBuster data in a spreadsheet, it's really easy to print postcards. First, in Excel clean up the csv file, , sort, etc. You can do something like sort so only businesses with websites are listed at the top or the opposite. You may want to contact businesses with sites with one offer and businesses without sites another. Or, you may want to personalize the postcards so that a business with a website gets a card with their domain name on it, to really catch their attention.

Here's a quick look at using the mail merge feature in Word to address and personalize postcards. The video is about using mail merge for certificates, but the process is the same for pretty much all printed materials.



If you need more help, there are other videos on YouTube for mail merge with more details.

Here's the thing...PhamtomBuster puts all the data into the spreadsheet csv file for you. Once you figure things out and have your cards/envelopes/brochures designed, you can customize and personalize and send them to your printer (or print shop) in literally a few minutes.