Launch vs. Evergreen Product?

[10x]

So you have an evergreen product but do multiple "launches" of addons? Interesting.

Part of this question is because of Jason Fladlien.

1. He did the $1 copywriting course. Obviously to build up his list.
2. Within a couple of weeks, he launched an expensive Amazon FBA program.
3. Then within another couple of weeks, he launched a 5-day challenge - the Unity challenge or something like that. Obvious list building.
4. Within a couple of weeks, he launched an expensive affiliate program.
5. Now he's reopened the affiliate thing temporarily after cart close. 

To me, it seems so obvious that he either needs money for a big expense or I'm glad I haven't been on his list before if he pushes this kind of launch schedule--all of this was like within the period of 6 weeks. 

So, I've been thinking through this a little.