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Launch vs. Evergreen Product?
#2
Interesting subject. One I spoke of in a certain circle this past week.

My own take on the subject is not so much about scaricity to increase a fear of shortage or increase the perceived value to to sell more. Though that is a long true and tested strategy.

Mine is more about a staple produc wherein the price never increases, but has the ocassional incentive of an addon that increases the staple product's value. I'll call it an "addon" for clarity.

Offer the addon in the sales funnel for a limited time. Simply explain all oders will be delivered. Support is limited owed to expected high demand - first come first serve - orders processed in the order thay are received.

It works very well in terms of "urgency" for my staple WordPress theme and the custom WordPress plugins.
[-] The following 2 users Like Jeffery's post:
  • 10x, Kurt
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Messages In This Thread
Launch vs. Evergreen Product? - by 10x - 06-27-2020, 02:08 AM
RE: Launch vs. Evergreen Product? - by Jeffery - 06-27-2020, 09:35 AM
RE: Launch vs. Evergreen Product? - by 10x - 06-27-2020, 10:16 AM
RE: Launch vs. Evergreen Product? - by JoeSpirit - 06-27-2020, 12:16 PM
RE: Launch vs. Evergreen Product? - by Jeffery - 06-27-2020, 02:21 PM
RE: Launch vs. Evergreen Product? - by 10x - 06-27-2020, 03:02 PM
RE: Launch vs. Evergreen Product? - by Kurt - 06-27-2020, 08:23 PM
RE: Launch vs. Evergreen Product? - by Kurt - 06-30-2020, 05:48 AM
RE: Launch vs. Evergreen Product? - by JoeSpirit - 06-30-2020, 11:20 AM

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