Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
What do you learn in marketing class that you won't learn in real life marketing?
#1
I've taken a few "formal education" marketing classes. Honestly, they do lack a lot of actionable info. Although I dodged it in my classes, a lot of college marketing classes is going to a mall and conducting surveys. Wink

But they do teach some very important things you probably won't get online in IM.

The first is ethics. You really don't see much discussion of ethics. And I seriously doubt an info product about ethics in marketing would sell very well, because of lack of demand.

Another thing discussed in a college marketing class is basic business law.

Don't take my word on this. I'm old and I took these classes many years ago. I could be wrong. Or maybe I'm right but things have changed. I'm posting this for discussion and not as legal advice.

Here's an example. How much money do I have to make to claim I made "thousands of dollars"?

Most people think "thousands" means two or more. Actually, it means "more than one". That means if I made $1000.01, I can say I made "thousands of dollars".

I sold "dozens" could very well legally mean 13 or more, assuming you couldn't sell a fraction of one. "Scores" would be 21 or more, etc. Someone that lived to be 100 years and a day could say they lived for "centuries".

Another common (and important) legal definition is the use of the word "sale". IIRC a product/service has to be at least 5% off the REGULAR SELLING PRICE. "Launch" or "Grand Opening Sale" should be OK since you're telling folks it hasn't been sold before.

One law I found very interesting at the time was that you couldn't charge someone more for using a credit card. But it was OK to give a "cash discount". No one student or professor, ever understood that one either. Wink
Get and spend Cow Chips just for being a Pheeds Phorum member...
(Never let anyone tell you that you shouldn't spend them all in one place.)
Like Reply
#2
Oh man don't get me started, lol.

In class we learn to establish a real business such as co, llc, etc. which is almost never mentioned to beginners/students in real life marketing.

Then there is offline vs online marketing. Similar, yet two different ways to learn marketing. Albeit, there are the right way and the wrong way which is subjective.

Oh man don't get me started, lol.
[-] The following 1 user Likes Jeffery's post:
  • Kurt
Like Reply


Possibly Related Threads…
Thread Author Replies Views Last Post
  The BIG list of premium marketing tools that offer free trials Kurt 1 287 04-19-2021, 07:39 PM
Last Post: Kurt
  A new marketing strategy The Pheeds Funnel Kurt 3 1997 01-27-2021, 11:51 PM
Last Post: Claire Koch
  10 Common Copywriting Templates to Use in Marketing Kurt 0 699 12-22-2020, 09:56 PM
Last Post: Kurt
  Covid 19 Survival "caring"marketing Ideas cosmic77 48 15204 12-11-2020, 05:57 PM
Last Post: cosmic77
  Marketing Gems and Highlights from RSS Riot Kurt 4 1841 12-02-2020, 09:51 PM
Last Post: Kurt
  Interesting email marketing strategy Kurt 1 1146 08-24-2020, 03:47 AM
Last Post: 10x
  Ever hear of Jira Marketing? Kurt 1 1087 07-19-2020, 11:36 AM
Last Post: Jeffery
  Fun, weird, wild and wacky marketing ideas Kurt 32 8585 07-09-2020, 07:45 PM
Last Post: Kurt
  Facebook research and targeting - essential intermediate marketing skill Kurt 0 1302 07-06-2020, 11:30 PM
Last Post: Kurt
  The (real) Secret Kurt 3 1387 07-05-2020, 03:40 AM
Last Post: Claire Koch

Forum Jump: