Fun, weird, wild and wacky marketing ideas

[John Rogers]

Special editions are a good way to attract attention and squeeze more money out of a product. This is very commonly used on Kickstarter. Signed and numbered editions with a limited run is a popular way to do this. There are many ways to make a product attractive and exclusive-seeming. Limited runs of leather-bound books, special art, designer colors, etc. The way this is typically used on Kickstarter is to do very small runs and jack the price way up, and do some larger runs with the price jacked up to a lesser degree. This gives people who are not so fanatical or wealthy to wish for the really exclusive offer that they won't purchase, but still spend some extra money on something not so exclusive. Product creators might also bundle one each of the "special" products with a very exclusive one in a single offering of a mega-bundle with a ridiculous price for the uber-fanatic.