Fun, weird, wild and wacky marketing ideas

[successlane]

John Hertz was the creator of Hertz Rent a Car...but did you know he also started Yellow Cab? Hertz did a study and found the color yellow caught the attention of people more than any other color so he painted all his cabs yellow and was one of the most successful examples of branding ever in marketing.

Interesting, maybe besides it's fragrant odor that's what attracts people to lemons. Just saying.