Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Video Marketing Strategy
Video Marketing Strategy - Do you have one?

As I endeavour to develop my skills in Video Marketing, I had the pleasure to take a course with Ben Amos of Engage Video Marketing and Innovate Media. Ben works with brands and businesses creating video content for them.

This course was a huge eye-opener to me and helped me to enhance my skills in the area of Video Marketing Strategy.

Video Marketing Strategy is crucial in a world where there's so much video noise.

In this post, I’m sharing the video interview I did with Ben after the course. 
Ben covers many great tips on Video Marketing Strategy, including tips for small businesses, and some challenges they face in their online branding and video marketing. 

YouTube Video:
Video Marketing Strategy Interview

Here’s a list of the topic areas we cover:
  • Does your business have a video strategy?
  • Video Producer Challenge
  • How has the accessibility of affordable quality video gear affected video marketing services?
  • Empowering small business with video strategy
  • Fears and gear
  • What type of content should you be creating for your business?
  • Target audience and the buyer’s journey
  • Quality of production and your message
  • Small business challenges with getting going with video
  • It’s not about you
  • ROI and video
  • Lead with value
  • Repurposing content in your strategy
  • Storytelling and marketing
  • Video and platform strategy
  • Livestreaming and video strategy
  • Outsourcing vs In-house video marketing
  • The Video Strategist opportunity
  • Future trends in video marketing

Possibly Related Threads…
Thread Author Replies Views Last Post
  Covid 19 Survival "caring"marketing Ideas cosmic77 22 327 Yesterday, 04:35 PM
Last Post: Claire Koch
  Free Marketing Essentials - What are some of your favorite FREE marketing resources? Kurt 17 394 04-05-2020, 04:30 PM
Last Post: Kurt
  The Definitive List of 64 Influencer Marketing Tools for 2020 Kurt 0 106 03-25-2020, 05:32 AM
Last Post: Kurt
  Fun, weird, wild and wacky marketing ideas Kurt 18 502 03-20-2020, 07:05 PM
Last Post: Jeffery
  What do you learn in marketing class that you won't learn in real life marketing? Kurt 1 98 03-18-2020, 02:37 AM
Last Post: Jeffery
Star Marketing Ethics Polls Kurt 2 178 03-15-2020, 01:15 AM
Last Post: Claire Koch
  Best Low Cost Internet Marketing Resources Albert Grande 4 215 03-15-2020, 01:07 AM
Last Post: Claire Koch
  Do you use Screencasting for video marketing or other social media posting? Gord Isman 2 197 03-10-2020, 03:40 AM
Last Post: Gord Isman
  Redefining online and offline marketing? Kurt 2 179 02-29-2020, 09:39 PM
Last Post: Jeffery
  Affiliate Marketing for Beginners 2020 & How to Start an Online Business Infrastruce Jeffery 3 193 02-25-2020, 06:38 AM
Last Post: Jeffery

Forum Jump: