From my own experience, leverage is a double edged sword that may help or harm you when speaking to:
For me, it is how 'leverage' is conveyed to a person(s) that determines the end result.
At the end of the day, it really is how badly does the prospect want what you have to offer and if you have all of the leverage such as 1 and only 1 of a product that other business owners want then 'leverage' is on your side regardless if the buyer is an Educated Business Owner or a Average Joe Blow Business Owner.
In the case of a domain sale both sects of business owners may ask "why" is this person contacting me instead of making the domain available on an auction?
- Educated Business Owner. The large majority of educated business owners understand 'leverage' and how it is used and as a consequence they do not get POed when it is introduced.
- Average Joe Blow Business Owner. This sect of people seldom understand 'leverage' and that it is being used to make the sale.
For me, it is how 'leverage' is conveyed to a person(s) that determines the end result.
At the end of the day, it really is how badly does the prospect want what you have to offer and if you have all of the leverage such as 1 and only 1 of a product that other business owners want then 'leverage' is on your side regardless if the buyer is an Educated Business Owner or a Average Joe Blow Business Owner.
In the case of a domain sale both sects of business owners may ask "why" is this person contacting me instead of making the domain available on an auction?
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