Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
[SHORT CONTENT] New major content type on pretty much all major platforms
(01-14-2021, 04:35 PM)Kurt Wrote: I believe the move to "short content" by the major platforms is one of the most profound shifts I've seen for online marketers I've seen and I've been doing IM since 1996. 

Think about the past 4 months Google, YouTube, Pinterest, LinkedIn, Twitter and Reddit have ALL major features and platforms to copy TikTok, which copied Instagram, which copied Snapchat. 

More specifically, they all have added "story" or short content platforms. For example, YouTube now has "Shorts", which are vertical videos that are 60 seconds or less. Short content formatted for mobile devices. 

Also Just Recently:
  • Google just launched Web Stories.
  • Pinterest added "Story Pins"
  • LinkedIn added LinkedIn Stories
  • Twitter added Fleets
  • Reddit bought the short content video platform Dubsmash
 Again, this is all in the last few months and in addition to Instagram, Snapchat and TikTok short content formats. 

The biggest User Generated Content sites are pretty much shouting at us what they want. They want short content formatted so it downloads quickly, is formatted for mobile phones...and is interesting. 

In 26+ years online I'm not sure if I've ever seen the stars all align quite like this. This is a massive opportunity. Ranking Shorts in YouTube, Stories in Google and Story Pins in Pinterest will never be easier than it is now.

Here's a really good article about short form content and videos:

Quote:What's the one thing Pinterest, YouTube, LinkedIn, Twitter, Reddit, and Google have in common? Over the past four months, they all launched their own Instagram story-like feature as part of their main product:

The article also brings up this point:

Quote:If you're familiar with the law of shitty clickthroughs, you'll know that each acquisition channel/strategy declines over time. Facebook Ads costs get higher year-over-year. SEO gets harder and harder as time passes, and so on.

There is one thing you can do about this: Keep an eye on new channels, so you can be the first to reap the benefits in case that channel takes off. This is what happened to Austin, the co-founder of Morning Brew.

This is probably something we should keep an eye on...


I've created some threads in the Stampede Training sub forum dedicated to some of the short format platforms and plan on adding more. I'll update the links below as more are added:

[SHORT CONTENT] Pinterest Story Pins for Marketing
[SHORT CONTENT] YouTube Shorts
[SHORT CONTENT] Google Web Stories - Getting Started

Don't forget Amazon. I know it's a little different (not video), but they have "short reads" that CAN do extremely well. I just read a report about a guy who earns $2k to $8k a month with short (sub-20 pages) books. He calls them chapters.

So he is literally selling one chapter at a time. Kind of like a TV show episode.

Just something to think about.
[-] The following 2 users Like Bill Davis's post:
  • Claire Koch, Kurt
Like Reply

Messages In This Thread
RE: New major content type on pretty much all major platforms - by Bill Davis - 01-22-2021, 05:13 PM

Possibly Related Threads…
Thread Author Replies Views Last Post
  Making content just got a lot better with tons of free multi media assets Kurt 1 230 06-22-2022, 01:01 AM
Last Post: Claire Koch
  A really great tool for creating content for repurposing Kurt 2 347 06-08-2022, 05:41 AM
Last Post: Kurt
  A couple of free content tools Kurt 2 284 05-28-2022, 09:41 PM
Last Post: Kurt
  You won't find these keyword, AI content writing, Quora & Traffic tips anywhere else Kurt 0 201 05-26-2022, 04:38 PM
Last Post: Kurt
  The ultimate SEO and content toolkit for cheapskates Kurt 1 315 05-25-2022, 05:06 PM
Last Post: Kurt
  Advanced keyword method for your content made easy Kurt 0 297 05-06-2022, 09:48 PM
Last Post: Kurt
  Pheeds Content Silo - The Ugly but Extremely Useful Page for Writing Content Kurt 20 14243 05-03-2022, 03:22 AM
Last Post: Kurt
  Question on Content Syndication Mark D 3 694 03-10-2022, 08:42 PM
Last Post: Kurt
  Discover your content making Super Powers Kurt 1 769 02-06-2022, 09:45 PM
Last Post: Kurt
  Getting started using artificial intelligence for creating content. Kurt 1 653 02-06-2022, 09:18 PM
Last Post: Kurt

Forum Jump: