Me personally, I have always put more emphasis on keywords that are relevant to my target markets intent (user intent) and only use keywords that my taget markets are familiar with (keyword familiarity) while at the same time optimizing the pages for SEO. That in itself solves almost 100% of Google 2020 SEO.
The 2020 challenge with Google organic SEO is they may change your 'meta description' in the SERPs which typicaly results in SERP placement that an SEOer did not plan for thus defeating the purpose of content analysis software.
The fix is twofold:
1. Assign keywords based on 'user intent' and user keyword familarity'.
2. Optize each page for SEO.
For may years I have followed those two and only those two aspects of organic SEO regardless of Google's changes with great success.
The 2020 challenge with Google organic SEO is they may change your 'meta description' in the SERPs which typicaly results in SERP placement that an SEOer did not plan for thus defeating the purpose of content analysis software.
The fix is twofold:
1. Assign keywords based on 'user intent' and user keyword familarity'.
2. Optize each page for SEO.
For may years I have followed those two and only those two aspects of organic SEO regardless of Google's changes with great success.