Facebook research and targeting - essential intermediate marketing skill

[Kurt]

IMO FB research is a required skill. This doesn't mean spending money on ads and creating sophisticated funnels. It only means to be able to access and use FB's audience tools. But I do think most IMers should spend at least 4-5+ hours learning about FB audiences and use the tool on an ongoing basis.

FB audiences are really markets. Marketing is about matching products/services with markets. And IMO the best marketing is finding a market THEN create products and services for that market.

Neil Patel has a pretty good article on using FB targeting. I suggest doing a little more research on his major topics in the article.
https://neilpatel.com/blog/facebook-ads-targeting/

And there's tons of good stuff for free on Youtube.
https://www.youtube.com/results?search_q...eting+2020