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Form submission: Help Pheeds Help You Form
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(07-03-2020, 04:29 AM)Kurt Wrote: Hi Fiona...thanks for giving us some details...here's some general thoughts...

(07-02-2020, 09:03 AM)fionadarocha Wrote: Experience: I worked in travel, then having had three children I settled down to working in Infant and Primary schools and went to University to learn how to help Children with Special Needs more effectively. Two Degrees later and 10 years in Education, I left worn out and needing to help family members suffering from cancer and elderly. Now, I am concentrating on helping my husband get out of working in Healthcare, as a consultant, and building up a business for our future.


You definitely has some good qualifications and "authority". A major rule of marketing is to find a need/want. The travel industry is in big trouble and many travel related businesses will need to expand their marketing in order to survive.

A big hurdle is convincing business owners they need to spend MORE money on marketing in bad times. It can be counter-intuitive to spend more money, but the question is, "if you're not getting enough customers now how do you plan on getting them"?

(07-02-2020, 09:03 AM)fionadarocha Wrote: Your Assets: I am an author, looking to publish a book for children, that I had written some time ago and want to publish this year. My husband and I have just created our websites to promote our Digital Agencies - one selling software to gain leads and the other to offer Ad, video and social media services. I have my own website where I want to promote my Freelance services (video and website creation) and of course the site for the character of my book!


I suggest you really "niche down", especially when starting out. For example, market your services to only business owners in the travel niche. This could (and maybe should) be drilled down even further, like B&B owners, tour guides, etc.

Before deciding...where can you find customers? Where EXACTLY do these folks hang out and how can you reach them? Are their LinkedIn groups for B&B owners? Can you find a way to target them with FB ads?

Starting with a specific niche has a number of advantages. It lets you talk specifically to them and address their industry issues. You can also make a video template for this niche and then make some quick modifications to customize it for clients and prospects. You can sell these videos or use them as "ice breakers" and give them to prospects to get a foot in the door.

I haven't had clients in a long time but when I did the most of my clients were from word of mouth. This is a Catch-22 because if you don't have clients they can't give you referals. However, asking for referals should be a major element of your marketing plan...even from people that don't hire you.

One of the best ways to get folks to send you people is to pay them. You can have a casual system were I tell someone to say "Kurt sent me". This will take some trust. Or you can set up a full-fledged affiliate program for your services.

I suggest with your background to consider a focus on something like helping travel businesses survive with the COVID issues. You (and your husband) have the travel and health background and this is an area of extreme need.

No matter what you choose for your focus, I believe the next step is to come up with niche ideas for your video/site biz then spend a full day trying to find how to reach them. Can you find FB audiences? (You don't have to spend now but is this even an option?). Can you find large enough groups of related business owners on LinkedIn? Can you find real influencers in that niche?

Once you feel you have found a market you can reach, then create a free report or free video, etc and set up an email capture page.

...and like learning to play an old blues song, many of these things are simple but they're not easy. Wink

Thank you so much for your insight Kurt! I did think about the travel, but it really has changed so much since I was involved in that industry and of course now, due to COVID, the readjustments are extensive - my head hurts just to think of all that has to be accomplished to accomodate the new guidelines...but I guess that is going to be the case in every industry. Your advice is really on point, Kurt and we just need to figure out our niche so that we can be focused in our message and help. For myself, I feel that given my book and recent experience, the 'Education Niche' is what I am leaning towards but niching down and using the creative element is where I guess I am coming unstuck. For my husband, it is much easier and the niching down would be something that he would find simpler given his network...he is more spoilt for choice Undecided It is beyond helpful to have you outline the steps to take and we really take that onboard to discuss and finalise as much as we can this weekend. Onwards and upwards! Thanks so much again.

(07-03-2020, 06:47 PM)Jeffery Wrote: Kurt is right about "niche down" and who you will market to meaning your "target market" and in this context that means the people that will or are aready spending money.

It all starts with a plan that you are able to impliment now and scale at a later time when your market is ready. The specific plan that you will impliment and scale depends on the niche that you will ultimately "market" to, so you only need to make a decision.

You do have some resources readily available to you such as your books/eBooks. The books would be your tools to establish you as an "authority" in the niche. Think Amazon at the very least. That is very important and should be a focus of the niche you decide on. If you take away anything from this discussion.. make publishing your works on Amazon a priority.

Also, like Kurt said, you can have multiple niches and I would start with one niche and add the "related" niches after your first niche gathers authority and traffic.

Also, as you move forward always keep in minf that you are the authority ready to help others based on your authoritive experiences and education. That is the "mindset" that you want to convey to your "Target Market."

To us and you will come to learn that it all is "simple" once you wrap your head around it all and like Kurt said it is complicated. That is what we are here for - to help you help yourself. If you are willing and able to make educated decisions then you are already ahead of the game.

I am not a cheerleader, but I get the feeling you have the makings of a successful marketer.

WOW! Where have you guys been all my life...hahaha! that sounds like a line for a song and so corny...but it does get stressful and lonely in this IM space, so encouragement is beyond helpful. I am on track to format my book and am making it into a series, so second one is already started. I am also making activity books to accompany the story...trying to think outside the box and up my USP which is that the story takes place in a local school that I worked in and all the elements actually exist in that school! I have a ready made audience and customer base, which is kinda nice.
I really feel so blessed to be a part of this community and have received so much in the short time I have been a part of it...I look forward to contributing and helping as much as I am able...for us reciprocity is what we love to do.
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RE: Form submission: Help Pheeds Help You Form - by fionadarocha - 07-03-2020, 09:50 PM

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