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Form submission: Help Pheeds Help You Form
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(07-03-2020, 03:46 PM)fionadarocha Wrote: I think 'Niching' down and trying to attract a particular peoples group is the difficulty, so I really appreciate all your valuable advice! Thank you!


I could be wrong, but I really think you'll struggle being a service for "everyone", especially at first. By picking a niche you're not limiting your services because you can target multiple niches. It's really a matter of using pinpoint marketing instead of a shot gun approach.

A common mistake I think many new to IM make is hanging out with similar people all the time. Hanging out here with video marketers is good for your own info etc. Smile

On LinkedIn, where do the people who you can help and will hire you hang out? If I were promoting my own video/site design srevice, I wouldn't post in the video/site design groups. I suggest people post in the groups for plumbers (for example).

I would track all the news of interest for the plumbing industry and post it in those groups. Research, identify and engage with the leaders of those groups.

Let's come up with a couple of ideas for niches, then you can research them and see if you can find a way(s) to reach people in that market. The first rule of marketing is to find a market FIRST.

When people ask me for advice about staring a business, my FIRST question is always:

Where EXACTLY do you plan on finding customers? And like an old blues song it's simple but it isn't easy. Smile
   
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RE: Form submission: Help Pheeds Help You Form - by Kurt - 07-03-2020, 05:43 PM

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