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getting started with copy writing
#1
I'm just getting into IM and want to get better at copy writing. Anybody have any tips for getting started?
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#2
Signing up for AWAI's newsletters will give you a bunch of ideas. Yes, they are trying to sell you their programs but there is a ton of free stuff on their site too.
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#3
Copyblogger is another decent source for learning some copywriting tips.
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#4
Probably start with researching the AIDA formula, which stands for:
  • Attention
  • Interest
  • Desire
  • Action
These are 4 suggested basic elements of a sales letter. There are many other possible elements like social proof (testimonials), stating authority, removing risk (guarantee) and more.

IMO, start with the two A's in AIDA, Attetention and Action. These are headiines and calls to action and are the two most important and absolutely essential elements of making a sale. Get someone's attention and have them click a buy button. For me, everything else is secondary.

The good news is:

Headlines and CTAs are the easiest to learn, especially the basics. Do some googles for things like:
  • headline swipe files
  • CTA swipes
  • call to action examples
Plus:

90% of your copy writing needs will probably be using these two elements.

You use the same principles of headlines in email subject lines. You also use CTAs to get people to open your emails. Then you want people to take action again and click links in your emails. Opening emails and clicking on links is why you send marketing emails.

It's also headlines and CTAs for Youtube. You need a great video title to grab attention and you want your video description to encourage people to actually click to view you video. And both of these are required in any Youtube thumbnail: Get attention and get an action (click).

PPC ads like Adwords and FB ads also use the two copy writing elements of headlines and CTAs almost exclusively. You pretty much write a headline and a CTA.

I suggest the first place to start is to begin reading about headlines and calls to action, then building the biggest swipe files for both that you can find....and keep building these for years into the future. Trust me...you'll need a lot of them over time. Smile
   
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#5
Here's a great page about how to craft email subjects and can be applied to other aspects of copy:
https://www.clickz.com/14-email-subject-...cks/46143/

I probably spend almost the same amount of time trying to create a good subject for my marketing emails as I do writing the email itself. It's actually the part of writing emails that I dislike the most because it takes so much time to come up with a few words. But those few words are the most important words.
   
Enjoy Generous Commissions up to 60%, find ready-to-use swipe files and more with
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Click here to your affiliate link and get started now.

 
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#6
As I posted above, my opinion is headlines and CTAs are the most useful aspects of copy for the majority of IMers. Here's some of my favorite links for writing headlines and email subject lines.

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)
https://buzzsumo.com/blog/most-shared-headlines-study/

540 Email Subject Lines From Successful Marketers
https://localclienttakeover.com/540-emai...marketers/

557 Email Subject Line Hacks to Get You Noticed in the Inbox
https://www.crazyegg.com/blog/email-subject-line-hacks/

801+ Power Words That Pack a Punch and Convert like Crazy
https://smartblogger.com/power-words/

Over 7 Million Subject Lines Tested. #1 Free Subject Line Rating Tool.
https://www.subjectline.com/

41 Proven 'Fill In The Blank' Headline Formulas That Are Guaranteed To Get Clicked
https://nichehacks.com/copy-and-paste-he...-formulas/

And maybe the most useful tool is OneLook Thesaurus. Just use one of the formulas in the links and go to OneLook and find alternatives to create original headlines.
https://www.onelook.com/thesaurus/
   
Enjoy Generous Commissions up to 60%, find ready-to-use swipe files and more with
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#7
Here's a great 65 page PDF swipe file of headlines created by some of the biggest names in copy writing.
http://sitefling.com/files/headline_swipe_file.pdf
   
Enjoy Generous Commissions up to 60%, find ready-to-use swipe files and more with
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#8
The million dollar potatoe peeler! You can actually use this to write any sales page or presales page
personally I do not like his intro because he invites people to come there's nothing to buy excep there is
but the rest of it is great
https://copychief.com/the-million-dollar...les-pitch/
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#9
Good stuff here.

The Copywriter's Roundtable is a free newsletter that has good info. Also, you can get The Gary Halbert Letters free. That's a .com.

For your swipe file watch for sales letters/pages that keep appearing over long periods of time. If marketers keep mailing/posting them they're probably working very well. Study those for technique. They give you a great education.
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#10
thanks joe spirit I hope kurt is doing ok.  I have not seen much posting from him.  You there kurt?
I'm wondering if its ok for Joe spirit to post the url. I have seen the gary halbert letters and  also
there is a free fb page from him I don't know if you guys knew that.
[-] The following 1 user Likes Claire Koch's post:
  • Kurt
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#11
(05-09-2020, 06:23 PM)Claire Koch Wrote: thanks joe spirit I hope kurt is doing ok.  I have not seen much posting from him.  You there kurt?
I'm wondering if its ok for Joe spirit to post the url. I have seen the gary halbert letters and  also
there is a free fb page from him I don't know if you guys knew that.

I encourage people to post helpful URLs here. If someone follows a good link and never comes back here, I guess that's just the way it was meant to be. Wink
   
Enjoy Generous Commissions up to 60%, find ready-to-use swipe files and more with
The Pheeds Kings and Queens of Content VIP Club affiliate program.

Click here to your affiliate link and get started now.

 
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#12
The main site is http://copywritersroundtable.com/

You can sign up for the newsletter there.
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