COVID - How to protect ourselves

[Jeffery]

This is a notice from my town. We are the gateway to Rocky Mountain National Park which is the 3rd most visited national park in the US. In a normal year we'd get over 3 million tourists and they all stop at just a few places in town. Even though we're small and tucked away in the mountains we get people here from all over the world.

Farmer’s Market To Open On June 4th With Some New And Important ChangesVickie Dennis, manager of the Estes Park Farmer’s Market is pleased to tell us that she’s received the final approval to have the Farmers Market here in Estes Park this summer! She said, “It was a long road to get this organized and put together with everyone’s utmost safety in mind, and now I’m ready to get the word out and get everyone prepared for this summer’s Farmers Market!”
The first Farmer’s Market of 2020 will be held on Thursday, June 4th at their new location, the Estes Park Visitors Center. They will still have at least 30 vendors but these vendors will only be produce and food vendors at this time. Nothing else. All of the missing vendors' information will be available from Vickie so customers may still contact them.
Vickie’s business, Flowers for 3 Greenhouse are not allowed to sell any plants at this time, however, they will be on hand to take orders to bring flowers to you the following week.
Vickie said, “We are trying to do whatever we can to be the best we can for the most amazing community ever!
Masks will be required to enter the market and foot traffic will be one way only. Signage will be present to remind customers to please stay six feet apart, following all social distancing regulations. All market rules are mandated by the town. These new rules and restrictions will be enforced for the safety of all concerned. Patience and understanding will be greatly appreciated, as we are all in this together. Let’s focus on making this summer’s Farmer’s Market a huge success and fun and delicious for all!

If I was a digital marketer looking for a way(s) to capitalize on the event there are a few things I would do:

First, research.
Given that there are only 8 days to go there is little to no chance for long-term preperation. So, I would dismiss launching an online campaign to promote the event.
On the flip side, if there was a minimum of six months left to go there is a good chance to prepare.

Lets look at other arrributes pertaining to June 4th 20202 and see if a digital marketer can combine those attributes with the event and capitalize. Note: Bold signifys Significant:

June 4th 2020 is ...

• 156th day of the year.
  
• There are then 210 days left in 2020.
  
• 23rd Thursday of 2020.
  
• 77th day of Spring.
  
• There are 17 days left till Summer.
  

Birthstone for this day:

• Alexandrite
  
• Pearl
  
• Moonstone
  

June 4, Zodiac Sign:

• Gemini
  

June 4, 2020 United States Holidays & Popular Observances

• National Cheese Day
  
• International Day of Innocent Children Victims of Aggression
  
• Birthday of C. G. E. Mannerheim / Flag Day of Finnish Defence Forces (Puolustusvoimain lippujuhlan päivä / C. G. E. Mannerheimin syntymäpäivä) - Finland
  
• Estonian Flag Day (Eesti lipu päev) - Estonia
  

Conclusion:
One significant attribute, yet only applicable if a vendor sales cheese, National Cheese Day.

Source: Win Calendar

Next, I would research local events that are happening on the same day/evening. Example, since this is a limited event there may be in-town events at taverns, resorts, etc. with a billard, dart competitions, etc. wherein PoD tees and mugs outside the entrance of the Farmer’s Market could be purchased by vedors to advertise the events and by Farmers Market customers to the effect "I Survived The Rocky Mountain Farmer's Market." (lame, but I am afterall... lame).