To me Online Marketing is just another venue to simply market a product or service.
Offline Marketing is also is just another venue to simply market a product or service.
We all know the differences between the two and the two have one thing in common:
The Marketing Venue.
Me personally, in the real world, I combine both, Online & Offline Marketing.
An example (just one example)..
Brick & Mortar Restaurants. They have one thing in common and that is the need for more sales. Traditionally, they advertise on radio, newspapers, etc. all handled by Offline Marketers or even the savvy store owner.
Enter the Online Marketer. Create a restaurant website or add to an existing restaurant website the software to facilitate Online Ordering, reservations, etc.
In the above example, same venue, two different marketing methods.
Offline Marketing is also is just another venue to simply market a product or service.
We all know the differences between the two and the two have one thing in common:
The Marketing Venue.
Me personally, in the real world, I combine both, Online & Offline Marketing.
An example (just one example)..
Brick & Mortar Restaurants. They have one thing in common and that is the need for more sales. Traditionally, they advertise on radio, newspapers, etc. all handled by Offline Marketers or even the savvy store owner.
Enter the Online Marketer. Create a restaurant website or add to an existing restaurant website the software to facilitate Online Ordering, reservations, etc.
In the above example, same venue, two different marketing methods.
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