I always classified online marketing as things like SEO, social media, PPC, email, etc...and offline marketing as radio/tv ads, print, billboards, etc.
But I think I was wrong. It isn't about where your ads and promotions are, it's about where you want your customers to come from (the market).
For me now, online marketing means you want customers to order online and offline marketing is you want customers to walk into your shop, call you on the phone or you go to their home, etc. You can get offline customers using online marketing and vice versa, so my original definitions don't really describe things well.
Do you agree? When you say "online marketing" and "offline marketing" what are the differences to you?
But I think I was wrong. It isn't about where your ads and promotions are, it's about where you want your customers to come from (the market).
For me now, online marketing means you want customers to order online and offline marketing is you want customers to walk into your shop, call you on the phone or you go to their home, etc. You can get offline customers using online marketing and vice versa, so my original definitions don't really describe things well.
Do you agree? When you say "online marketing" and "offline marketing" what are the differences to you?
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