Do you understand the Dominos ad campaign?

[Albert Grande]

I am no fan of chain pizza but I am blasted with their ads none the less.
I remember when they started promoting the “ artisan pizza” market. They countered with “ we are not artisans”. Seems like they have huge advertising budgets and are doing the spaghetti Métis of marketing: let’s throw it against the wall to see if it sticks!