Pheeds Leads - prospecting for customers on a budget

[Kurt]

Jumbo Post Cards for the DIYer...here's Walmart's blank jumbo postcards, 200 for $15.99.
https://www.walmart.com/ip/Blank-Jumbo-P.../834775831

They are basically the same price per card as the blank postcards that are half the size. Again, the postage is the difference.

To mail 1000 postcards:
$520 jumbo
$360 regular

Even if you only mail in small batches, over time you may easily get to 1000 postcards, so the math needs to be considered. However, I believe the extra postage for a card that is twice as big is a great investment. I don't have any actual data to back this up...just call it a strong gut feeling.

I've heard some say that small postcards are good because they often fall out of a stack of mail. I can't say this is wrong but I'd rather have something twice as big because it not only has twice as much space for sales copy, it being twice as big makes it more likely to be seen IMO.

Again, I'm not a postcard design expert and most of the online advice is about graphic design and making things look pretty. I tend to focus more on the copy. I try to use a couple of images with bright colors (that print well) and that also act like a pattern interrupt to grab attention. I want images that really stand out that also are connected with the "theme" of the copy.