[SHORT CONTENT] New major content type on pretty much all major platforms

[Kurt]

Yes & sadly 99% of these short videos are so full of self-centered immaturity & stupidity it makes me want to go live in a cabin in a woods and shout "YE is all doomed" in a strong scottish accent

Haha too right!  I can't actually figure out what or how to produce a 15 second video that would have much value.  Or perhaps that's missing the point!

And this seems like a big opportunity...how do we create useful and interesting short format content in ways that also benefits our businesses?

I'm doing a deep dive about short format content and  writing some forum threads about this...but for now, YouTube shorts are simply "vertical" videos that are 59 seconds or less. How do you make videos that are interesting, appealing and under 60 seconds?

I'm probably highly biased, but I see using PowerPoint a lot, especially for YouTube Shorts that aren't shot using a smartphone.

I also see PowerPoint when creating Google Stories. Google has their own software, but creating Stories is very similar to creating PowerPoint presentations/slide decks. Stories have "pages" and PPT have "slides" and pages and slides can each have images, text, videos, audio and animations on them. Stories are just created using special HTML so they play in web pages and browsers.