The Enduring Enigma of Costco's $1.50 Hot Dog and Soda Combo

[Jeffery]

The Enduring Enigma of Costco's $1.50 Hot Dog and Soda Combo
Mental Floss Jake Rossen

The price hasn't changed in nearly 35 years. What kind of
sorcery is this?

Excerpt:

When Costco president W. Craig Jelinek once complained to
Costco co-founder and former CEO Jim Sinegal that their
monolithic warehouse business was losing money on their
famously cheap $1.50 hot dog and soda package, Sinegal
listened, nodded, and then did his best to make his take on the
situation perfectly clear.

"If you raise [the price of] the effing hot dog, I will kill
you," Sinegal said. "Figure it out."

~ ~ ~

The articles goes on to explain how Costco set in stone "value, good will, foot traffic," as well as how Cosco survived changing times.

The takeaway:

Create an online membership product wherein the price never increases and will create virtual foot traffic aka access to related products? Me thinks so.