05-07-2020, 07:48 PM
(05-07-2020, 05:45 PM)Claire Koch Wrote: I did some work for Dr. Manny back in the day he had me posting to a gazillion pages that talked about
one wikipedia subject is that a pillar page?
Do you have an example of a pillar page? believe it or not I have never heard that term before what does
that mean? Can you expand on the high quality aspect? I'm really interested in this topic would love to
know more.
A pillar page is a page that would be considered the best on a topic by many and easier to build links to because of it. In the context here, a pillar page won't be seen as spam and should be appreciated by the people you share it with.
https://blog.hubspot.com/marketing/pillar-page-examples
A similar concept is a "skyscrapper page" and may be better. A skyscaper has a ton of content about topic on the same page. I would consider this to be a skyscraper page from Crian Dan on the topic of Link Building. This is an easy page to post a link to on sites like Reddit, Quora, forums, etc., assuming link building is relevant to the topic.
https://backlinko.com/link-building
As a rule of thumb, use the 80/20 rule and 10-20% of the pages on a site should me pillar/skyscraper and the rest of the pages being short 350-600 word articles to fill out the site and support and promote the 10-20%. With 80-90% of the promotion/linking efforts going to the 10-20% pillar/skyscraper pages.
IOW, give people pages they want to see, read, share and link to.
Of course, this is for content markting. If you have sales letters on a site, optin forms, drive traffic with paid ads, etc, disregard this strategy.
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