Covid 19 Survival "caring"marketing Ideas

[Kurt]

A substantial portion of my income is Resturant Consulting for local family owned and operated resturants aka mom-and-pop resturants. Long story short, those resturants have done great during the lockdown in terms of ROI. Here is why, they only serve pickup and drive thru and some (not  all) limited delivery for exclusive clients. Consider 'lunch' in the past all of them served inside the reaturants and now that they have converted to mainly pickup and drive thru there are substantial less operating costs. This has not only become the new norm in positive ways it has also become the new norm for ROI. Simply put, they are making more money today compaired to yesterday. Just keeping a long story short.

Any ideas on how they can expand any more?

A while back a trend started where people would rent little kitchens in a bigger complex to save on rent and inspections,etc. They would even white label pizza. I can see this as an increasing trend, just doing away with dining areas in many cases.

I would think about things like efficiency. Maybe create packages of 5 meals, two fresh and three "fresh frozen". It's easier to prepare and deliver meals like this.

Two days ago the morning news had a report on the restaurants in downtown Indy. They're opening up for outdoor seating at 25% or 50% capacity. They're using sidewalks, parking areas and, in some cases, sections of the road where city council is closing roads for that purpose. With the nicer weather they have people waiting in line for seats. Don't know if that will be enough to keep them solvent considering the reduced capacity and downtown rental rates. I'm not sure how the all-you-can-eat restaurants can come back though. Seen some discussion on that in another thread.

Denver and the little tourist town I live in is doing similar. This town is a summer mountain tourist town and we're under pretty strong restrictions including everyone has to wear a mask downtown and social distancing. Pretty much everyone here was wearing masks at stores before the regulations were put in place.