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Covid 19 Survival "caring"marketing Ideas
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(05-22-2020, 09:21 PM)10x Wrote: With many states easing restrictions, has this opportunity (to help businesses cope) passed? Or do you think there is a whole new normal and this transition will still last a while and therefore they need help coping with the new normal?

Have any of the above suggestions changed now? Are there new opportunities now with easing of restrictions that wasn't there before?

There's a number of reasonable possiblities that businesses need to plan for. Even if govs loosen restrictions we need to consider that a number of people will still stay away.

Is it reasonable that 10% of a population stop eating out altogether along with the other 90% eating out only 80% of the time even with looser restrictions, for example?

How many local restaurants can survive their macro-market shrinking by about 35%? This hypothetical 35% won't be applied evenly and some businesses will lose more and some lose less. Which group will their business be in?

There's also the possiblitites of second and third waves. I strongly believe virtually all businesses should at least be planning for these possibilities.

I think pretty much all retail business and services will greatly benefit by making health safety a priority in their marketing. For example, from a personal point of view I HATE touching door handles when entering a store...and I'm about as far from being a germaphobe as possible. Wink
   
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RE: Covid 19 Survival "caring"marketing Ideas - by Kurt - 05-22-2020, 10:07 PM

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