02-22-2020, 12:49 AM
I didn't post this at first because it isn't a perfect match for your OP. There a book called the Power to Get In. It isn't a sales book. It focuses on one thing: how to create and use leverage to get a meeting with a CEO or top decision maker.
I've found his strategy of internal and external leverage can be applied in a number of ways. An example of external leverage is to mention competitors in mail when contacting a business. "I'm also sending this to ___".
There's more to leverage, but that's the general idea. I think it's really helpful for anyone doing B2B even if you aren't looking for a head to head meeting.
https://www.amazon.com/Power-Get-Leverag...559&sr=8-1
I've found his strategy of internal and external leverage can be applied in a number of ways. An example of external leverage is to mention competitors in mail when contacting a business. "I'm also sending this to ___".
There's more to leverage, but that's the general idea. I think it's really helpful for anyone doing B2B even if you aren't looking for a head to head meeting.
https://www.amazon.com/Power-Get-Leverag...559&sr=8-1
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