Google page experience starting now - Printable Version

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Google page experience starting now - Kurt - 06-29-2021

Google is starting to include user "page experience" in their rankings. Matthew Woodward has a good write up about it here:

My quick, over-simplified summary is to make sure the first part of your pages (that people on mobile see first) load very quickly.

The content below was written using an Artificial Intelligence writing resource revealed in the Pheeds Leads Xtreme and are based on topics included in Matthew Woodward’s article. Note: I made a few minor changes to the AI article, mostly rearranging and deleting.
Core Web Vitals

Core web vitals are important metrics to consider when doing SEO for your site. These vitals include: page speed, HTTP errors, domain authority, and SSL. Google uses web vitals to determine where a website should rank on the SERP and what type of content a website should be displaying.

Core Web Vitals include:- Loading speed
- Mobile friendliness
- SSL certificate
- Original content

Cumulative Layout Shift (CLS)

CLS is a ranking signal that provides a quality score for how pages on your site are interconnected. It looks at the number of clicks between two pages, the number of searches for content on one page relative to another, and the number of social shares on one page relative to another.

Google ranks pages higher when they show the most content on mobile layouts and fewer on tablet or desktop layouts. This increases the likelihood that searchers find what they are looking for faster and it also helps them avoid scrolling horizontally across a page when they are doing searches from their phone.

In this way, CLS can be described as an algorithm that updates search results based on the way people interact with their devices to find information.

Largest Contentful Paint (LCP)

LCP is a new metric for SEO ranking and its importance is on the rise. LCP can be used as an indicator of how much of the page real estate is filled with content.Google defines LCP as content that can be indexed by its crawler and is not blocked by robots.txt files, meta tags, or other similar mechanisms. It also includes pages which are not indexed but are linked to from pages which are indexed.

Largest Contentful Paint (LCP) has been found to have a significant correlation to Google’s ranking algorithm. This correlation was studied over a period of 6 months by the company SEMrush, and they concluded that Google uses LCP to rank web pages in their search engine results pages (SERPs).
DFind out how to use AI to write like this in the Pheeds Leads Xtreme.