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+--- Thread: Facebook research and targeting - essential intermediate marketing skill (/showthread.php?tid=397)
Facebook research and targeting - essential intermediate marketing skill - Kurt - 07-06-2020
IMO FB research is a required skill. This doesn't mean spending money on ads and creating sophisticated funnels. It only means to be able to access and use FB's audience tools. But I do think most IMers should spend at least 4-5+ hours learning about FB audiences and use the tool on an ongoing basis.
FB audiences are really markets. Marketing is about matching products/services with markets. And IMO the best marketing is finding a market THEN create products and services for that market.
Neil Patel has a pretty good article on using FB targeting. I suggest doing a little more research on his major topics in the article.
https://neilpatel.com/blog/facebook-ads-targeting/
And there's tons of good stuff for free on Youtube.
https://www.youtube.com/results?search_query=facebook+audience+targeting+2020