Chrysler CorporationThe Chrysler Corporation was a United States based automobile manufacturer.
1929 Chrysler Model 77
In 1928 Chrysler founded the De Soto brand at the medium-high end and the Plymouth brand at the low end, and purchased the Dodge Brothers automobile company; all of this in order to set up a full range of brands similar to that of the General Motors corporation.
Amid hard times, the Chrysler Corporation on September 7, 1979 asked the United States government for $1 billion dollars to avoid bankruptcy. With such help and a few innovative cars, especially the invention of the minivan concept, a market still led by Chrysler brands, Chrysler avoided bankruptcy and slowly fought their way back up. The death of AMC and its purchase by Chrysler in 1987, mostly for its Jeep brand, certainly helped, but Chrysler was still the weakest of the Big Three American auto makers.